Jyoti Malladi to head Ipsos ASI India biz

She joins from Millward Brown and will be based in Ipsos' Mumbai office, reporting to Amit Adarkar, Managing Director, Ipsos Research

BestMediaInfo Bureau | Mumbai | November 7, 2014

Jyoti Malladi

Jyoti Malladi has been appointed as Executive Director and Head of Ipsos ASI, India business, with effect from November 3, 2014. She is working out of Ipsos' Mumbai office and is reporting to Amit Adarkar, Managing Director, Ipsos Research.

Malladi has more than 15 years of experience in Market Research. She takes over from Shubhranshu Das who has moved to head the India business of Ipsos MarketQuest.

“Ipsos ASI business in India has done remarkably well under Shubhranshu's leadership. I am sure with his expertise and business acumen, Shubhranshu will help us take Ipsos MarketQuest business to greater heights,” said Adarkar.

Malladi joins Ipsos from Millward Brown where she was working as Client Services Director. She has previously worked with Etisalat DB Telecom, TNS India, IMRB International, NFO-MBL India and B. E. Billimoria & Co.

“Ipsos ASI offers marketers state-of-the-art advertising research, using measures predictive of in-market performance, across the various stages of advertising development and implementation. With Jyoti's extensive experience in brand and communication research, I am sure she will help us grow the Ipsos ASI business in India manifold,” Adarkar added.

“I am delighted to join Ipsos ASI India business, which is the largest provider of advertising pre-testing, advertising tracking and brand equity evaluation services in the world. Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximise the return on their advertising investment,” Malladi said.

“Our commitment is to provide superior insights to advertisers to help in the development, evaluation and improvement of their advertising efforts, and to help clients build stronger brands,” she added.

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