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JWT, McCann Worldgroup ads in The Gunn Report’s 'The Art of Illustration'

A compilation of 50 award-winning print ads ranks JWT Mumbai’s Levi’s Slim Figure ads at No. 17 and MWG’s Mark Twain/Oscar Wilde/William Shakespeare ads at No. 35

BestMediaInfo Bureau | Delhi | November 21, 2014

Gunn-Report-logo

The Gunn Report has released a compilation of 50 award-winning print campaigns from 21 different countries spanning 15 years that showcase the very best of illustration.

From India, JWT Mumbai’s Levi’s Slim Figure ad ranked at No. 17 while McCann Worldgroup’s Mark Twain/Oscar Wilde/William Shakespeare ads for Penguin Books figured at No. 35.

In the past, illustration was the norm. Advertising art in the 1880's consisted mostly of engravings of products in black and white on wood. By 1900 advances in photo-engraving and printing made full-colour art feasible and advertising as an art form blossomed. Now 90% of ads use photography, therefore the use Illustration is already a way to be different or intrusive.

But, illustration, when used appropriately, becomes more than just an executional option. It becomes intrinsic to the creative idea. It can make comical ideas even funnier. It can make scary messages even scarier. It can make fantasy more fantastic.

Legendary UK Art Director Neil Dawson who has penned a foreword for The Art of Illustration, says, "This selection of work uses illustration not for its own sake but because it is exactly the right medium and style for the message and brand. These ideas simply wouldn't work with photography."

He added, "Particular favourites of mine are Guinness Extra Cold (they're funny and actually feel cold); the graphic simplicity and power of Chrysler Jeep; and also the upside down posters for Merrydown - the same principle in each, but every single one so different from the last, and every one a work of art."

Dawson, together with his long-time creative partner Clive Pickering, recently set up their own creative agency, Dawson Pickering. Prior to that, Dawson founded BETC London where he was responsible for work such as Cockburn's 'Pronounce Responsibly', Bacardi's 'Untameable' and Cow & Gate's 'Feed Their Personalities'. As Global Creative Director at DDB on the Philips account, Dawson won back to back Cannes Grand Prix for Carousel and Parallel Lines. On Volkswagen he (and Clive) created 'Wedding' for VW Surprisingly Ordinary Prices. This was the Gunn Report's most awarded print ad in the world for over a decade.

The list of 50 award-winning print ads featured in The Gunn Report’s 'The Art of Illustration':

THE ART OF ILLUSTRATION
# ADVERTISER / PRODUCT TITLE AGENCY COUNTRY YEAR
1 Emi Music Piracy Awareness Fingers/Heart/Vocal Chords TBWA\Paris France 2006
2 East Timor Tourism Chickens/Nuns/Turtle Ogilvy & Mather, Singapore Singapore 2007
3 Perrier Melting Car/Beach/Nightclub Ogilvy, Paris France 2011/10
4 New York Times Map/Newspaper/Skyline Bozell, New York USA 2002
5 Stabilo Boss Highlighter Dulcinea/Marie Antoinette Prolam Y&R, Santiago Chile 2012
6 Havaianas Chameleon/Colour Blind/Rainbow AlmapBBDO, Sao Paulo Brazil 2003
7 Staedler Mars Lumograph Pencil The Ultimate Pencil… Old Man Dentsu, Tokyo Japan 2013
8 Pictionary Jet Fighter/T-Rex/Wrestler Ogilvy & Mather, Kuala Lumpur Malaysia 2011
9 Dove Real Beauty Sketches Florence/Jenise/Kela Ogilvy & Mather, Sao Paulo Brazil 2013
10 Cinemaxx Movie Theatres Dumbbell/Hand Basin/Icicle Jung von Matt, Hamburg Germany 2000
11 Breast Cancer Foundation Bad Hair Day/Big Bottom/Pimple DDB Singapore Singapore 2011
12 Metro Trains/Dumb Ways To Die Bear. Helmet. Toast. McCann, Melbourne Australia 2013
13 Sunlight Detergent Cow/Lamb/Pig Lowe & Partners, Bangkok Thailand 2013
14 Museum Of Childhood Museum of Childhood 1-3 AMV.BBDO, London United Kingdom 2013
15 Volkswagen Polo/Protection Fighters/Shells/Species BMP DDB, London United Kingdom 1999
16 Tide Coldwater Cruise Ship/Empire State Building/Wrigley Field Saatchi & Saatchi, New York USA 2007
17 Levi's Slim Jeans Slim Figure - 1-3 JWT, Mumbai India 2006
18 Colsubsido Book Exchange Harry Potter and Troy/Snow White and Sherlock Holmes Lowe SSP3, Bogota Colombia 2012
19 Chrysler Jeep Bushman & Eskimo/Husky & Camel/Mountain Goat & Crocodile BBDO/Proximity, Kuala Lumpur Malaysia 2009
20 Epa School Of Art & Design Dogs/Nails/Red Dots AlmapBBDO, Sao Paulo Brazil 2011
21 World Wildlife Fund Crocodile/Shark/Tree JWT Singapore Singapore 2010
22 Veja Magazine Bin Laden/Bush/Saddam AlmapBBDO, Sao Paulo Brazil 2004
23 Masp Museum Sao Paulo/Guided Tours Comics Modigliani/Renoir/Van Gogh DDB, Sao Paulo Brazil 2013
24 Merrydown Cider Fiona Hewitt/Greg Clarke/Paul Davis Campbell Doyle Dye, London United Kingdom 2004
25 Ponds Pore Strips Face Ogilvy & Mather, Mexico City Mexico 2000
26 Samsonite Suitcases Safety On Board TBWA, Brussels Belgium 2000
27 Sony Playstation 2 Kamasutra TBWA\Paris France 2004
28 Medicos Sin Fronteras Where's Wally Earthquake/Where's Wally Flood McCann Erickson, Madrid Spain 2003
29 Shire Skin Cancer Clinic Burnadette Before/Burnadette After Colenso BBDO, Auckland New Zealand 2002
30 Misereor Charity War Orphans Chechnya/Iraq/Somalia Kolle Rebbe Werbeagentur, Hamburg Germany 2007
31 Adidas Football Sky Comic TBWA\Hakuhodo, Tokyo Japan 2011
32 Fundacao Eyecare Braille/Fireworks/Sex AlmapBBDO, Sao Paulo Brazil 2004
33 Health Promotion Board/Anti-Smoking Depression/Impotency/Teeth JWT Singapore Singapore 2004
34 Marmite Squeezy Bull Fighting/France/Jose Mourinho DDB London United Kingdom 2007
35 Penguin Books Mark Twain/Oscar Wilde/William Shakespeare McCann Worldgroup, Mumbai India 2013
36 Guinness Extra Cold Iceberg/Lolly/Nipple Abbott Mead Vickers BBDO, London United Kingdom 2000
37 The Economist Plugs BBDO, New York USA 2010
38 Dhl Couriers Truck Jung von Matt, Berlin Germany 2005
39 Greenpeace Trees JWT, Makati City Philippines 2006
40 Coca-Cola #Cokehands Ogilvy & Mather, Shanghai China 2012
41 42below Vodka Bareback/Flight Attendant/Transvestite Saatchi & Saatchi, New York USA 2007
42 Mtv Safe Sex Backseat/Bush/Toilet Grey Worldwide, Dusseldorf Germany 2012
43 Aids Awareness Charlie The Trouser Snake/Sex Map Goodby Silverstein & Partners, San Francisco USA 2011
44 Tulipan Condoms "Conejos' Campaign Futbol/Lake/Volley Young & Rubicam, Buenos Aires Argentina 2007
45 Comedy Central Logo-Maid/Logo-Pinata/Logo-Shower Grey, Buenos Aires Argentina 2013
46 Anglican Welfare Council/Mentally Ill Chaplin/Churchill/Newton Ogilvy & Mather, Singapore Singapore 2006
47 Cepf/China Environment Protection Foundation Automobile Pollution/Global Warming/Industrial Pollution JWT Shanghai China 2009
48 Ben & Jerry's Ice Cream Hugs/Purple Caterpillar/Whale Cow Ogilvy & Mather, Singapore Singapore 2010
49 Thai Spca Pet Adoption Couch/Sticks/Walkies Saatchi & Saatchi, Singapore Singapore 2008
50 Zurich Chamber Orchestra Goosebumps/Heartbeat/Teardrop Euro RSCG, Zurich Switzerland 2010

JWT Mumbai’s Levi’s Slim Figure ads:

The-Art-of-Illustration-6 The-Art-of-Illustration-5 The-Art-of-Illustration-4

MWG’s Mark Twain/Oscar Wilde/William Shakespeare ads:

The-Art-of-Illustration-0 The-Art-of-Illustration-2 The-Art-of-Illustration-3

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