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JBL signs on Makani Creatives as its creative agency 

This development comes close after the decision on deployment of major funds to step up the electronic company’s marketing activities and ramp up technology

BestMediaInfo Bureau | Mumbai | November 18, 2014

jbl-logoJBL, the leading American audio electronics company, currently owned by Harman International, has announced Makani Creatives as its advertising agency. This development comes close after the decision on deployment of major funds to step up marketing activities and ramp up technology.

JBL has already launched a strong campaign with actors Arjun Kapoor & Parineeti Chopra, in order to target the youth and engage users by launching a music video with them. Kookie Gulati from SOBO Films created the music video and coined it as ‘Just Be Loud’, further to which Makani Creatives took on its 360-degree campaign. Makani Creatives will roll out campaigns in sync with the brand’s thought process – Just Be Loud. The agency has a repertoire of youth, fashion & retail brands which makes them the natural choice to partner with for JBL.

Speaking on the development, Sahil Sani, Director, Sahil International (distributors of Harman’s products), said, “JBL has been a key force in developing independent divisions for audio equipment for consumer home market and professional equipment for studio, installed sounds, tour sound, portable sound (production and DJ) and cinema markets. Over the last few years, we have managed to make our presence felt in the sound and audio sectors.”

“Our key focus now is to increase reach and awareness, and build on our strengths as a preferred choice for end-consumers. In order to meet this objective, we are thrilled to partner with Makani Creatives as our brand agency. With them on board, we are now gearing up for the new brand identity – ‘Just Be Loud’, and innovative marketing campaigns in the near future. We chose Makani Creatives for their clear understanding of our brand, proven record for delivering some of the most successful ad campaigns, and focus on delivering business results,” he further added.

Sameer Makani, MD, Makani Creatives, said, ‘‘JBL is a young and dynamic brand which has revolutionised the audio category, that being of head phones, headsets and Bluetooth speakers. We were very charged by this proposition and that lead to a fine campaign we presented to JBL. In fact, they were quite impressed and that’s how we bagged their luxury division, Harman Kardon as well. The first set of work for JBL will be out shortly, and I am sure that this will be one of the first steps of a successful journey we intend to take with this brand."

Info@BestMediaInfo.com

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