The Hindi entertainment channel from the Discovery stable is now available on almost all leading digital and analogue platforms
BestMediaInfo Bureau | Delhi | November 28, 2014
ID-Investigation Discovery, the first genre-specific Hindi entertainment channel is now available on basic pack of one of India’s leading DTH platforms, Tata Sky. All customers of Tata Sky can now watch ID on channel no. 135.
In less than three months of its launch, ID has established a strong foothold in the Indian television industry, reaching more than 30 million homes. Increasing its penetration, ID is available on leading digital and analogue platforms including Dish TV, Airtel Digital TV, Videocon D2H, Siti Cable, Hathway, DEN, GTPL, In-Digital, Digi Cable and now Tata Sky.
Aimed at the passionate Indian viewer, ID features fascinating true stories of human nature. The channel’s alluring series, in-depth specials and thought-provoking one-offs will challenge viewers’ perceptions on crime and investigation.
Rahul Johri, Executive Vice-president and General Manager– South Asia & South East Asia, Discovery Networks Asia-Pacific, said, “ID has been recognised for its distinct appeal, refreshing programming and unique positioning. We are delighted to have Tata Sky as our distribution partner and its viewers can enjoy the best investigative programmes in Hindi in the comfort of their homes.”
Some of the series that will premiere on ID include ‘Who The (bleep) Did I Marry?’ which has stories of married couples where one spouse has hidden a shocking secret that will have viewers shake their heads in disbelief and ‘Disappeared’ which features cases of missing persons and investigations aimed at solving how and why people simply vanish. ‘Evil’ recounts real homicide investigations of the most horrific serial murderers and ‘I Married a Mobster’ presents true stories of women who were swept off their feet by a member of the mafia. ‘Blood Relatives’ features family members who get along very well on the outside, but hide a lot more beneath the surface – jealousies, resentments and adultery – that inevitably lead to the unthinkable – a murder.