Google to host Great Online Shopping Festival in December

Designed to boost the adoption of online shopping in India, the mega online shopping festival will feature over 450 partners offering their best deals for 72 hours

BestMediaInfo Bureau | Delhi | November 25, 2014

Google India will host the third edition of the Great Online Shopping Festival (GOSF) from December 10 to 12, 2014. Aditya Birla Money My Universe has joined hands with GOSF this year as a preferred partner. Designed to boost the adoption of online shopping in India, the mega online shopping festival will feature over 450 partners offering their best deals for 72 hours. In addition to the best deals, GOSF will also feature exclusive launches from leading brands like Motorola Nexus 6, HP, Lenovo, Tata Housing, Karbonn, Van Heusen, Asian Paints and great deals on exclusive designer collection from Pernia's Pop Up Shop.

Focussing on the first-time buyers, GOSF will feature a special section of Rs 299 with heavily discounted products with free shipping and cash on delivery option. The section is designed to excite first-time buyers and will feature products and offers from leading brands like Philips, Uber, JBL, Benetton, Alia Bhatt Collection, EverPure water purifier and many free rewards from My Universe.

As a run up to the launch date, gosf.in will host a special contest offering a chance to win 14 minutes of free shopping (up to Rs 2.5 lakh in value) hosted by leading brands. Users will be able to participate in this contest across leading social media platforms from November 25 to December 8. #WinGOSF2014 contest is hosted by 14 brands – Asian Paints, Jet Airways, Kindle, Micromax, HP, Ask Me, CraftsVilla, Cox & Kings, Goibibo, Big Bazaar, KOOVs, Trendin, Lakme and Lenovo.

The initiative was launched by Google in 2012, and has seen tremendous response with most players seeing over 350% growth in daily sales. Last year, two million users visited gosf.in and over 16 million users visited across all partner sites including smaller players registering 2x growth on an average, in their daily sales.

Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India, said, “The Great Online Shopping Festival is India's version of cyber Monday and is an exciting platform to move the industry forward. The consumer confidence to shop online has grown considerably in the last 12 months, boosting the growth of both large multinational and home-grown companies. Our recent report projects that the industry will continue to see robust growth in the next few years, making it a USD 15 billion industry by 2016.”

Speaking about the plans for gosf.in, Nitin Bawankule, Industry Director, eCommerce, Local and Classifieds, said, “Last year, over 30% of buyers shopped online for the first time during GOSF, and this year we have worked hard to make it even more exciting for the first-time shopper. We have partnered with over 450 players in the industry, and have created a special Rs 299/- corner with free Shipping and cash on delivery option. Every player in the industry is gearing up to offer GOSF shoppers a great experience on their site. We are hopeful that millions of buyers will enjoy thousands of deals and offers available on GOSF this year and will set new benchmarks in daily sales.”

“We have seen tremendous success and overwhelming consumer response for our Motorola devices in India. This year, we are very excited to be featured as one of the leading brands for the exclusive launch of Nexus 6 with our partner. With the Nexus 6, we've tried to bring you a bigger phone with more of everything: more screen, more speed, more power. In India, we have been following an online sales model and the Great Online Shopping Festival will be a great platform to engage with consumers and showcase our amazing devices to a wider audience,” said Amit Boni, General Manager, Motorola India.

Buyers can look forward to exciting deals across categories. Great Online Shopping Festival promises to offer something for everyone with great discounts across categories like footwear, property deals, holiday packages, insurance, spa packages, air tickets, auto, books, jewellery, taxi services, groceries, electronics, apparels, baby care, home decor, gifting and flowers, online games, bridal wear and many more.

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