Other than the awards show, there were panel discussions, a stand-up comedy act by Schlitz & Giggle, Subbiah Arunan from ISRO, magician Yogesh Sarkar and a mesmerising performance by Indian Ocean
Akansha Srivastava | Mumbai | November 4, 2014
Ogilvy India celebrated its 2nd Envy Awards last evening at the Renaissance Convention Centre. Other than the awards, there were interesting panel discussions, stand-up shows and musical performances to add glamour to the eventful night. The event was attended by advertising honchos and corporate personalities.
The event began with Sumanto Chattopadhyay, Executive Creative Director, Ogilvy & Mather, and also the host for the day and the evening, reciting the poem ‘Envy’ from the 1860s. It was followed by an inaugural speech by Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather India, who motivated his team saying, “Envy may be for others, let this be an inspiration for us.”
It was kick-started by a chat session with Yogesh Sarkar, India’s only illusionist and street magician. He spoke about magic and tricks and shared his life’s experiences. He mesmerised the audience by showing a few magic tricks and playing with human psychology. Sarkar emphasised on the importance of creativity saying, “Ideas have zero value, it’s all about execution.”
Next was an interesting panel discussion moderated by Manoj Shetty, who quit Ogilvy earlier this year after a stint of 17 years. The panel comprised Prasoon Pandey, famous ad film maker, Amit Trivedi, Bollywood music composer, and Ajay Chopra, a renowned chef. They talked about the importance of creativity in their respective fields and the challenges they face every day as part of the profession. When asked to give his advice to the audience, Chopra smiled and said, “The audience is filled with creative geniuses, who am I to advise to them? But what I strongly believe in is that ‘creativity begins where patterns break.’”
Ramesh Chauhan, Chairman & MD of Bisleri Ltd, said, “The panel discussion was very interesting. I liked the different approaches of the panel. According to me what works for a client is a great ad.”
Commenting on the sessions, Prasoon Pandey said, “The discussion was fantastic. It was a great learning for me today listening to other panel members and how they approach their work. Hopefully I am taking something back with me.”
Keeping in mind the jovial and light mood of the evening, humorous performances were given by Schlitz & Giggles, a team of four comedians. They were able to woo the audience by showing on-the-spot improvised stand-up comedy that sent the audience into splits. The main ingredient of their performance was the cynicism and sarcasm which stood out.
The award night was enlightened with the presence of Subbiah Arunan, Project Director, Mars Orbiter Mission (MOM), ISRO. Arunan shared his experiences and challenges faced during the mission. He gave a special mention to women’s involvement in the mission. He said, “The women did an excellent job and hats off to them for making the spacecraft autonomous.”
Abhijit Awasthi, outgoing National Creative Director, Ogilvy & Mather, said, “I am personally very happy because people’s interest in the event has gone up. The award function was judged by eminent personalities of the industry. I am thrilled and I have such a phenomenal team which put the show together as a result of which it was a success.”
As the day passed, the positive energy at the event increased. The day concluded with the mesmerising performance given by the band ‘Indian Ocean’. The hall was turned into a concert room where people grooved and swayed. The after party continued past midnight with lots of food and alcohol and unlimited fun.