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Digital L&K Saatchi & Saatchi beefs up team

Sandeep Sarma joins as Digital Director - Client Servicing while Arunima Singh joins as Group Head - Servicing

BestMediaInfo Bureau | Delhi | November 24, 2014

Sandeep Sarma and Arunima Singh Sandeep Sarma and Arunima Singh

Digital L&K Saatchi & Saatchi has announced two senior level appointments. Sandeep Sarma joins as Digital Director - Client Servicing while Arunima Singh joins as Group Head - Servicing.

Anil K Nair Anil K Nair

Anil K Nair, CEO, Digital L&K Saatchi & Saatchi, said, “Sandeep Sarma brings a healthy mix of traditional brand knowledge and digital planning skill sets to head and consult a few strategic business units at Digital L&K Saatchi & Saatchi. Arunima Singh is an out and out digital native having worked in various aspects of the digital industry. A strong leader, she will be leading and building quite a few cutting-edge digital led engagement initiatives for us. We are very pleased to have them on board and hope to have a great and sustainable run with them.”

Sarma has over ten years of experience in digital and has worked with Times Internet, and RK Swamy BBDO on brands like P&G India, Mars India, Mercedes-Benz India, LIC, Raymond, Pepsi, Axe, to name a few. He said about his new role, “I am quite excited to be part of a young and vibrant company like Digital L&K Saatchi & Saatchi and aim to help create some winning case studies for some of the blue chip brands that we manage.”

Arunima Singh brings with her 12 years of experience and has previously worked with Social Wavelength (JWT) and Sobhagya Advertising on brands such as Magma Fincorp, Dr Batra’s, Force Motors, Kotak Mahindra, HUL, Skyscape, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel, Piramal, to name a few.

She said, “Joining Digital L&K Saatchi & Saatchi has indeed been a broadening of horizon for me as it has shown me a bigger picture of digital advertising. In the short span of time that I’ve worked here, I have got an encouraging glimpse of a very congenial working atmosphere. The bonding in this agency is not only at a professional level but also at the personal level which helps build an environment where creativity gets nurtured and nourished.”

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