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DDB Mudra West wins ICICI Lombard

The agency’s Mumbai team will handle the creative duties

BestMediaInfo Bureau | Mumbai | November 4, 2014

DDB-Mudra-Group

ICICI Lombard General Insurance has awarded its creative duties to DDB Mudra West, post a rigorous multi-agency pitch. DDB Mudra West’s Mumbai team will lead the account.

ICICI Lombard General Insurance is a joint venture between ICICI Bank, India's second largest bank with total assets of over USD 99 billion as of  March 31, 2014, and Fairfax Financial Holdings, a Canada based USD 37 billion diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management.

Rajiv Sabnis Rajiv Sabnis

On winning the account, Rajiv Sabnis, Executive Director, DDB Mudra Group & President, DDB Mudra West, said, “ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement, articulated as ‘Nibhaye Vaade’ in its communication. Our challenge was to give sharper meaning to this promise, while also contextualising general insurance in a new light. Most general insurance (Auto, Travel, Health) bought today is transactional and more or less mandated. We presented our point-of-view on how to make this category more relevant to people's lives. It is an interesting journey, and we are excited that ICICI Lombard chose DDB Mudra to take the brand to the next level."

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