53^rd D&AD Awards: Piyush Pandey named jury foreman for Press Advertising

Meera Sharath Chandra, Preeti Vyas, Senthil Kumar, Sonal Dabral and Ektaa Aggarwal also named to various juries

BestMediaInfo Bureau | Delhi | November 6, 2014

D&AD has revealed the global line-up of creatives set to take part in the 53^rd edition of its Professional Awards.

Piyush Pandey

In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities' highest profile members. The jury foremen include:

• Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising)
• Eric Kallman, Executive Creative Director at Goodby, Silverstein & Partners (Integrated & Innovative Marketing)
• Rei Inamoto, Chief Creative Officer at AKQA New York (Mobile Marketing)
• Harriet Devoy, Creative Director at Apple Europe (Branding)
• PJ Pereira, Chief Creative Officer at Pereira & O'Dell (Digital Marketing)
• Jonathan Kneebone, Co-Creative Director at The Glue Society (Film Advertising Crafts)

Following a hugely successful 2014, which saw Indian agencies pick up 25 awards, Indian creativity will be well represented with five other creatives besides Pandey:

• Meera Sharath Chandra, Founder & Chief Creative Officer at Tigress Tigress (Digital Advertising)
• Preeti Vyas, CEO at Vyas Giannetti Creative (Crafts for Advertising)
• Senthil Kumar, National Creative Creative Director at JWT Bangalore (Film Advertising)
• Sonal Dabral, Chief Executive Creative at DDB Mudra Group (Outdoor Advertising)
• Ektaa Aggarwal, Creative Director at Landor Associates Mumbai (Branding)

A full list of judges can be found at http://www.dandad.org/en/professional-awards/#judges

Category changes in 2015

Entries for the 53^rd D&AD Professional Awards are already open with a 10 per cent early-bird discount offer for submissions received before November 20, 2014. The eligibility period for the 2015 Awards has been extended to include work that ran from 1 January 2014 through to February 28, 2015. In addition, a number of category and sub-category updates have been made in response to the evolving creative landscape.

A new category has been introduced for Branded Film Content & Entertainment. First appearing in 2011 as a sub-category, TV, film, online and documentaries will now be judged by a standalone jury, in addition to a new tactical sub-category.

Meanwhile, the White Pencil – Creativity for Good award has proved a resounding success at the D&AD Professional Awards. With the ambition to encourage more entries from big businesses, the category now distinguishes between work for NGOs and brands across both advertising and marketing communications and design. Service Innovation is further a new addition, introduced to recognise service products that seek to build brands and businesses by doing good.

To celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through the revamped Integrated & Innovative Media category.

TV & Cinema Advertising category has been renamed as Film Advertising and features a new Tactical sub-category for film advertising. There is a new sub-category Casting for Film Advertising introduced within Film Advertising Crafts. Lastly, following its successful re-addition at the 2014 Awards, there are two new sub-categories introduced within Music Videos: Direction and Production Design.

Tim Lindsay

Tim Lindsay, Chief Executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we've seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we're all looking forward to seeing what 2015 brings in the field of creative excellence.”

Full information on categories, pricing and dates can be found at http://www.dandad.org/en/how-enter/

Promo film: Brazilian graphic design and animation studio Lobo will be creating a special promo film to support the call for entries for the 2015 Professional Awards. Set to premiere in November, 'Wish You Were Here?' is an off-kilter tribute to D&AD, reintreprating, reimagining and 'mashing up' highlights from over five decades of Pencil winners.

D&AD only awards work of the highest standard, meaning that the quantity of top Awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives a covered D&AD Pencil.

Judges award work at four levels:

• Wood Pencil (formerly In Book): Our equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
• Graphite Pencil (formerly Nomination): Our equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
• Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to the most outstanding work that achieves true creative excellence.
• White Pencil: Awarded to Yellow Pencil-worthy work that demonstrates the power to affect real and positive change in the world through creative thinking.
• Black Pencil: The ultimate creative accolade, reserved for work that is ground- breaking in its field. Only a handful of Black Pencils are awarded each year, if any.

Most Awarded Pencils are also presented to the top advertising agencies, design studios, production companies and clients of the year. This award is calculated using a weighted system with points awarded for each Pencil won.

All awarded work appears in the D&AD Annual, released annually in September and is available to purchase exclusively through D&AD.

Work entered into the 2015 D&AD Awards must have been commercially released between January 1, 2014 and February 28, 2015 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by February 18, 2015. The Awards cost from just £85 to enter this year. All entries received by November 20, 2014 will save 10 per cent on the cost of entry. Freelancers and sole traders that are members of D&AD are eligible to receive a 20 per cent discount.

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