This mandate covers all aspects of the company’s media planning & buying, and will include digital duties as well
BestMediaInfo Bureau | Delhi | October 9, 2014
ZenithOptimedia has won the entire media mandate for Indiahomes.com, after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company’s media planning & buying, and will include digital duties as well. Indiahomes.com is India’s multi-award winning and leading Property Advisory Company.
Indiahomes.com has also finalised its new positioning, ‘AapKeSaath’, and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is all set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.
Anupriya Acharya, Group CEO, ZenithOptimedia, said, “The proposition of professional property advisors fills a crying need, and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to creating innovative solutions for Indiahomes.com.”
Himanshu Arora, VP - Marketing, Indiahomes.com, added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with its strategic framework and ability to execute with speed and accuracy.”