ZeeQ launches a 'treasure hunt' for kids

Titled 'Kamaal Dhamaal', the treasure hunt asks kids to spot the ZeeQ character coins that appear frequently on the channel

BestMediaInfo Bureau | Mumbai | October 24, 2014

ZeeQ has lined up a 'dhamakedaar' treat for its viewers, promising a crackling yet safe Diwali. The channel has launched a treasure hunt 'Kamaal Dhamaal' for kids, which started on October 19. With exciting prizes in store for the top scorers in the contest, kids need to spot the ZeeQ character coins which appear frequently on the channel. A certain point value has been assigned to each of the ZeeQ characters.

Each character will have a special code which will appear on-air when the coin is being displayed everyday between 9 AM to 9 PM. Viewers need to spot these coins and SMS the code to 57575 to collect maximum number of points. There are also bonus coins which will appear periodically on the channel, helping viewers boost their scores and increase their chances of winning prizes.

To make the contest even more interesting, ZeeQ has introduced two aspects to the game - Happy Hours and Clue Cam. In Happy Hours, there will be a huge boost in the frequency of the coins that appear on the channel, so that viewers can score the highest possible points. The Clue Cam is a feature in which users will get a clue on when the next coin will appear. The contest will run on-air from Monday to Sunday, for three consecutive weeks, and the winners will be announced every Wednesday.

The top 100 scorers of the contest win ZeeQ t-shirts and sippers. The Top 30 scorers at the end of the contest will win mobile phones, while the top scorer of the contest will win the coolest gaming console.

Aparna Bhosle, Deputy Business Head - ZeeQ, said, “ After the grand success of  'I love CBeebies' contest on ZeeQ, this Diwali, the 'Kamaal Dhamaal' treasure hunt is yet another effort to engage with children and give away hundreds of prizes to make their festive period even more fun.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com