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Zee Studio dons a new look

The movie channel has unveiled an edgy new look and ideology ‘See It All’, and added blockbuster movies to its library

BestMediaInfo Bureau | Mumbai | October 7, 2014


Zee Studio, the English movie channel, has unveiled its brand new ideology ‘See It All’. The channel revealed its new look with a newer library of a compelling movie collection that offers a range of genres including action, comedy and animation. Zee Studio has successfully transitioned over to this new identity encompassing a sleek and edgy packaging, and is all geared up to bring the best of Hollywood to its Indian audience.

Anurag Bedi Anurag Bedi

Anurag Bedi, Executive Vice-president & Business Head, Zee Studio and Zee Café, said, “Our study reflected that with vast globalisation, the reach and perception of Hollywood movies has changed over the decade in our country. English cinema is not limited to a certain niche, elite class anymore. The younger generation has a lot of exposure to western entertainment and that has led to massive change in consumption patterns. Therefore, with Zee Studio’s refreshed look, we aim to give the viewer what he is looking for. Additionally, the research revealed that today’s tech-savvy young generation, which forms a major chunk of our viewer base, expects greater quality content and a high-definition experience from television channels. Hence, the effort to renew Zee Studio’s look and content is a landmark moment for our business and brand.”

Throwing light on the extensive marketing plan specially designed for the refresh, Sharlton Menezes, Head, Marketing, Zee Studio and Zee Café, stated, “As part of our 360-degree communication plan, we detailed out a multi-media, multi-touch point campaign to ensure that the refresh delivers the brand promise of ‘See It All’. We wish to create channel ‘experiences’ to drive home the message, generate excitement and push viewers to get a taste of Zee Studio. Larger-than-life movies, big stars and famous characters are the most tangible strengths of Hollywood, which will be leveraged to endorse the channel’s refreshed imagery.”

Tapping the potential to engage with the discerning youth, via a multi-layered engagement platform, this campaign will be present at over 30 trade media agencies across Mumbai, Delhi and Bengaluru. Zee Studio is inviting fans to click pictures with the 10-foot tall Transformer stationed at Cyber City, MPG, Arena, Dentsu, Signature Tower and Cyber Plaza in Delhi and Phoenix Mall in Mumbai. Furthermore, ‘See It All’ will be supported with a strong social media leg across Twitter, Facebook and YouTube. Since October 3, the channel has been running a ‘See it All’ contest for its viewers who have to tune-in to the 9 PM movie and answer simple questions to win gadgets like iPhones and iPads every day.

Zee Studio’s new identity was introduced in conjunction with the premiere of ‘Mission Impossible : Ghost Protocol’ that was telecast on October 3.To top it all, legendary actors such as Tom Cruise, Leonardo DiCaprio, Mark Ruffalo, Christian Bale and others will be also scorching the screens throughout the month.

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