Wills Lifestyle and Madison Media create selfie booth

The technology for the 'Wills Rock the Ramp' Vine booth was developed by Tagglabs. Instead of doing the twirl yourself, the cameras did the twirling for you

BestMediaInfo Bureau | Delhi | October 20, 2014

Marrying social and on-ground engagement, Wills Lifestyle and Madison Media devised the concept of 'Wills Rock the Ramp', a 360-degree Vine booth – a twist to the traditional twirl people do to show off what they are wearing. Instead of doing the twirl yourself, the cameras and modern technology does the twirling and the same could be shared on social networks.

Users simply had to step into the booth and the revolving camera shoots a 4-6 second video, showing a 360 degree view of what they're wearing to the Wills Lifestyle India Fashion Week. These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages.

The technology for the 'Wills Rock the Ramp' Vine booth was developed and implemented by Tagglabs.

Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing, said, “Wills Lifestyle has always been at the forefront of innovation and driven the business of fashion in India with style. Being at the helm of creativity and novelty, we have integrated modern technology with fashion yet again this season, thereby creating 360-degree brand conversations. In this edition, Wills Lifestyle takes another leap with many firsts on the Indian fashion runway by introducing a 360-degree selfie booth."

Basabdatta Chowdhuri, CEO, Platinum Media, commented, “Our endeavour is to provide the best solutions to our clients irrespective of the platform. We want our brands to leverage new platforms and create high level engagements for consumers.”

Amit Duggal, Director (Digital) Madison, added, “The idea was conceptualised keeping in mind that it should be easy to use and instantly sharable. We wanted to capture the moments which were happening during the event and share it with the world and lead to higher engagement for the brand.”

Madison Media has won several awards in the Digital and Mobile domain with the latest one being The Festival of Media Global Award and Asia Pacific Award for Parachute Advansed Ayurvedic Hair Oil for convincing consumers to become the brand's sales force leveraging the power of mobile. The agency also won a Yahoo Big Idea Chair for its campaign on Airtel, 'Har ek Friend Zarori Hai'. At the Emvies Awards held last month, the agency won a Gold for Best Innovation in Digital (Video) for Cadbury Bournville – Tape a Tweet.

Twirling videos:

https://vine.co/v/OA17ZWw5XhZ - Gaurav Kapur and Neha Dhupia

https://vine.co/v/OAQ2dQgFnuQ - Carol Gracias, Sonalika Sahay, Maria D'Mello

https://vine.co/v/OADi9XTJzmb - Miss Malini

Info@BestMediaInfo.com

Info@BestMediaInfo.com