Uninor lit up Lucknow's street for Diwali

Storyboard Brandcom beautified a tree-lined corridor with blue coloured lights on Ashok Marg, a high footfall area in Lucknow

BestMediaInfo Bureau | Delhi | October 31, 2014

Uninor chose a simple yet elegant style to connect with its audience during Diwali. Uninor erected and beautified a tree corridor with blue coloured lights in Ashok Marg, a high footfall area in Lucknow. Being beautifully lit in the evening during Diwali, it attracted a lot of attention.

The innovation was executed by Storyboard Brandcom for 10 days, starting October 20. Storyboard Brandcom is a division of Milestone Brandcom. Rishi Raj, Head- Media & OOH, Uninor, said, “We always believe in doing things differently and utilise every brand opportunity to connect with people. It was a great idea to own a road and wish people a very Happy Diwali by creating a Uninor zone. Such activities help getting the mind share of the consumers to build the brand.”

The beautifully decorated street witnessed people of all age groups halting at the location, enjoying and praising the elegant view. A smile on people's faces can be considered as a success of this execution.

Nitin Trivedy, Head - Brand & Marcom UP (East), said, “Diwali decorations this year not only highlighted the splendour of the festive occasion, but also had an innovative appeal. It was an excellent platform to build brand connect with our customers, along with conveying our warm greetings and best wishes to them.”

Nabendu Bhattacharyya

Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom, said, “Uninor is a brand that has always been looking out to connect with its subscriber base. They capitalise on every opportunity & every regional and national festival; this is a wonderful opportunity for us at Milestone to do something different in the market.”

Apart from this innovative execution, Uninor also offered special Diwali products & communication in its other operational circles.

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