The Sony Bravia 4K experience in malls

Laqshya Live Experience presented the Bravia 4K Series in 22 malls across India to inform and educate consumers about the all-new features of the TV set

BestMediaInfo Bureau | Delhi | October 24, 2014

Sony Bravia roped in Laqshya Live Experiences, the marketing vertical of the Laqshya Media Group, to launch the premium Sony Bravia 4K Series in 22 malls across India. The objective behind this activation was to inform and educate consumers about the all-new Bravia 4K series and its features.

The mall activation took place in key urban locations across the country like New Delhi, Mumbai, Ahmedabad, Pune, Kolkata, Chennai, Bengaluru, Hyderabad and Kochi. The Laqshya Live Experiences (LLE) team ensured that the execution was in sync with the product attributes and matched up to the brand's standards.

The LLE team also put up a state-of-the-art exhibition like set up at various premium malls across the country, where the Bravia 4K television sets were displayed. Sony exhibited a wide array of 4K products for its premium segment that they refer to as the 'gold standard' of televisions. Sony presented LLE with the challenge of ensuring seamless execution every week in different cities, and the team responded in a positive manner. They managed to engage consumers, thus ensuring a truly successful campaign.

Deepak Trikhaa, Head - North, LLE, said, “When Sony came up with the activity proposal, we were quite excited as this was a multi-agency pitch, and eventually we were shortlisted on the basis of our impeccable project planning. Sony is a market leader in the high-end LED TV segment and the Bravia 4k Series is an epitome of gold standard of TV. We, at LLE, too believe in delivering quality services to our clients and adding more value to their business. This is the first time we have worked with Sony and it has been a fantastic start. We hope the success of this event will lead to more exciting partnership opportunities with Sony.”

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