Sunfeast Bounce takes 'storybook' route

Conceptualised by FCB Ulka, the TVC is set in a jungle and showcases two characters, a monkey and a crocodile

BestMediaInfo Bureau | Delhi | October 22, 2014

Click on the image to watch the TVC.

A TVC has been launched for ITC's Sunfeast Bounce, created by FCB Ulka, which works in tandem with the product's new packaging. The 45-second TVC, in typical storybook style, starts with a monkey teasing a crocodile when it is reading a book.

The two characters are seen quarrelling with each other and just then Sunny, the brand mascot for Sunfeast, introduces them to Sunfeast Bounce in order to unite them. They start fighting again to get hold of the biscuit packet, only to join hands later. The story ends with the two celebrating with an infectious jig and surfing on a cream wave that reveals the pack, while music plays in the background.

Dennis Koshy

Dennis Koshy, Vice-president, FCB Ulka, Bangalore, said, “In the cluttered cream biscuits space, the challenge was to bring alive a delightfully memorable product experience in a differentiated manner, to both the kid and the mother. We used popular storybook characters, which everyone in India is familiar with, in unexpected roles, to engage and surprise both the child and the adult.”

Sunfeast Bounce is priced at Rs 5 and above, and is available in four flavours: orange, chocolate, pineapple and elaichi.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative Agency: FCB Ulka

Creative Team: Dharmesh, Ram Krishnan & Yuveline Titus

Account Management: Vignesh Babu, Tanushree & Dinakar

Account Planning: Menaka Menon

Agency Producers: Alpa Jobalia, Sukrith Rao

Production House: Eeksaurus Productions

Director: E Suresh

Producer: Nilima Eriyat

Info@BestMediaInfo.com

Info@BestMediaInfo.com