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Ruchir Joshi joins FoodFood as Content Head

He was earlier the Co-founder & Promoter of Via Earth, a company that made TV shows for broadcasters like BBC, CNN and Discovery

BestMediaInfo Bureau | Mumbai | October 20, 2014

Ruchir-Joshi Ruchir Joshi

FoodFood, India’s leading food lifestyle channel, has brought on board Ruchir Joshi to head its content. A creative media professional, with over 17 years of experience, Joshi will be responsible for conceptualising and executing cutting-edge content that speaks to a global audience.

Prior to joining FoodFood, Joshi was the Co-founder & Promoter of Via Earth, a company that made TV shows for broadcasters like BBC, CNN and Discovery. He has also created shows for Zee TV/ Zee Cafe, Star One and Sahara Filmy. With an inherent visionary mindset to give every project a unique dimension, and the ability to work across all platforms, of audio-video content production, he strongly believes that FoodFood will continue to set trends with its innovative content for the entire family.

Joshi has led all aspects of programming, including acquisition, commissioning, syndication, scheduling and production. “The opportunity to head FoodFood content interested me. The key is to discover what food lifestyle means in our cultural context, and then be able to make original content that is not a poor ‘me too’ of the West,” he stated.

Commenting on his appointment, SK Barua, CEO, FoodFood, said, “We are extremely happy to have attracted a talented executive like Ruchir for programming, overlooking on-air promotions and supporting new media. He comes with a proven track record of leadership, and we are extremely pleased to have a content head with such experience to drive the channel’s growth and profitability. We look forward to his success in this new role.”


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