Roca creates an oasis of luxury

Conceptualised by Tiempo BBDO Barcelona, the TVC re-emphasises Roca's ability to cater to the elevated lifestyle aspirations of the Indian customer

BestMediaInfo Bureau | Delhi | October 21, 2014

Click on the image to watch the TVC.

Created by Tiempo BBDO Barcelona, Roca, the luxury sanitary ware brand has launched its new TV commercial which emphasises its core value proposition with the tagline 'It's your world: It's Design, It's Innovation, It's Roca.'  The creative reiterates the possibility of creating an oasis of luxury and rejuvenation within people's homes that help leave the mundane behind. The ad re-emphasises Roca's ability to cater to the elevated lifestyle aspirations of the Indian customer, through continuous innovation and superior product designs.

The campaign began with the onset of the festive season on September 27 and will cover 9,000 spots and tags with two edits of 30 seconds and 15 seconds each. The campaign is expected to create media blitz with presence across 29 channels of eight varied genres on impactful properties. The TVC will also be visible on seven regional channels in the North and East regions of the country.

Vijay Asrani, Marketing Head, Roca India, said, “With the launch of the new TVC, we intend to reinforce Roca's focus on providing the best-in-class premium sanitary ware solutions that transform the bathroom into a space for ultimate relaxation. It aptly highlights our core values of innovation, design and sustainability. The idea is to reach out to a wider target base with the message that they can find an escape from the mundane in their state-of-the-art and classy Roca bathrooms.”

The frontrunner in the bathroom solutions space has planned 80% of the spots on prime-time TV, and has chalked out a detailed programme-viewing schedule with an average of 200 spots per day. The campaign will be backed by sponsorships and associations with promotable properties across premium genres like movies, news, entertainment, sports and lifestyle, to build additional promo mileage along with integration.

It will focus on high-impact properties like 'Comedy Nights with Kapil' on Colors, 'India's Raw Stars' on Star Plus, 'Kaun Banega Crorepati' on Sony Entertainment Television and 'Dare 2 Dance' on Life OK, along with top prime-time programmes on Star Plus and Colors. Roca will also galvanize momentum for the TVC with presence during the Champions League 2014 on Star Sports 1 and HD1.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Info@BestMediaInfo.com

Info@BestMediaInfo.com