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Nick strengthens ‘Motu Patlu’ franchise

The channel is launching its fourth ‘Motu Patlu’ movie and a new merchandise range

BestMediaInfo Bureau | Mumbai | October 21, 2014

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After a successful TV show, three hit movies, digital assets and some awesome promotional licensing deals, Nickelodeon is all set to launch the fourth action packed ‘Motu Patlu’ film and trendy ‘Motu Patlu’ apparel. This Diwali, the two popular characters from Nickelodeon will embark on a crazy new adventure, fighting evil for the pride of Furfuri nagar, in their upcoming movie ‘Motu Patlu Kungfu Kings’, which is premiering on October 23, at 12.15 PM. Fans of the duo will also be able to own fashionable ‘Motu Patlu’ apparel t-shirts, sweatshirts, games and puzzles, which are available across leading online platforms.

The new cinematic adventure ‘Motu Patlu Kungfu Kings’ will see Motu Patlu in a never-seen-before avatar with Motu turning into a Kung Fu master. Action unfolds when Motu is challenged by an evil martial arts fighter named Tiger Chang in a competition at Furfuri nagar. Determined to redeem the pride of Furfuri nagar, Motu takes an oath to learn martial arts and defeat Tiger Chang.

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Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media, said, “Our dynamic duo Motu-Patlu have become an intrinsic part of the daily lives of children. The franchise has grown from strength to strength, providing enhanced experiences, and engaging kids across platforms like television, movies, digital assets and now consumer products. We are sure that with ‘Motu Patlu Kungfu Kings’ – a movie that celebrates friendship, laughter and adventure, we will further fortify this bond between Motu Patlu, the children and their favourite channel, Nickelodeon.”

The ‘Motu Patlu’ merchandise range is priced at Rs 249 - Rs 999, and includes 30 different apparel options. Saugato Bhowmik, Head – Consumer Products, Viacom18 Media, said, “Motu-Patlu have topped the charts and also conquered the hearts of children across the nation with their fun antics. We now want fans to further experience their favourite characters through interesting merchandise. Starting with the launch of the apparel line online, we are eventually looking at extending the Motu Patlu franchise to include other products categories, like back-to-school merchandise and stationery.”

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