ABP News emerges as most watched Hindi news channel followed by Aaj Tak on vote counting day. Zee News throws a big surprise by taking No. 3 position
BestMediaInfo Bureau | Delhi | October 31, 2014
After the results of elections are declared, the spotlight inevitably turns to winners among the news channels. BestMediaInfo.com takes a look at the viewership pattern of Hindi news channels on vote counting day, October 19, 2014, of the recently concluded Maharashtra and Haryana Assembly elections.
According to the TAM data for Week 43 (October 19 – October 25) sourced from the subscribers, ABP News has emerged as the most watched Hindi news channel followed by Aaj Tak in both Hindi speaking markets and All India among the core target group of CS 15+ years . Zee News has thrown a big surprise by taking No. 3 position, leaving India TV at No. 4.
In Hindi speaking markets, ABP News was the number one choice of viewers on vote counting day with a relative share of 20 per cent among the 13 Hindi news channels. Aaj Tak had a relative share of 18 per cent. With 13 per cent of relative share, Zee News came in ahead of India TV which had a relative share of 12 per cent.
India News was at No. 5 position with 8 per cent share closely followed by News24 (7 per cent), News Nation (6 per cent), NDTV India (5 per cent), and IBN7 (4 per cent). DD News had a relative share of 3 per cent.
In All India markets, there was no change in the pecking order of Hindi news channels. While ABP News led the pack in All India markets, its leadership margin from Aaj Tak was reduced to one per cent. ABP News remained the No. 1 Hindi news channel across India on vote counting day with a relative share of 20 per cent closely followed by Aaj Tak with 19 per cent.
The margin between No. 2 and No. 3 grew by 7 per cent in All India markets as Zee News got 12 per cent relative share. Zee News was closely followed by India TV with 11 per cent share.
India News had higher relative share in All India market in comparison with Hindi speaking markets. The channel was at No. 5 with 9 per cent share followed by News24 (7 per cent), News Nation (6 per cent), NDTV India (5 per cent), and IBN7 (4 per cent). DD News had a relative share of 3 per cent.