Wieden + Kennedy communicates the company’s operations across travel-related businesses with the help of an animated film
BestMediaInfo Bureau | Mumbai | October 14, 2014
InterGlobe, a leader in aviation, hospitality and travel services, and which runs IndoGo Air, has unveiled an advertising campaign to mark its 25th anniversary. Conceptualised by Wieden + Kennedy, the company’s operations across travel-related businesses is communicated with the help of an animated film.
The film is reflective of the 16,000 employees striving round the clock to create a seamless travel experience, be it on board India’s most successful airline, Indigo; at ibis, a contemporary, international chain of hotels developed by InterGlobe Hotels; or through its technology and airline management business that transforms the way customers get serviced, airlines get managed and pilots get trained. Across media, the campaign highlights the company’s portfolio of services, brands and partnerships over the years. The film is playing in cinemas and also in print, television, across social media and digital platforms, since October 6.
The film captures the essence of the work done by InterGlobe and compares it to the shoemaker’s elves or secret service agents, who work behind the scenes in delivering the best. According to the Wieden + Kennedy team, “Like all great companies, InterGlobe has focussed on going about their business quietly. This has meant that over the last 25 years, InterGlobe has gone on to be involved in pretty much every part of the travel industry - from reservation systems to, of course, their most famous business, Indigo. Yet, no one actually knew who InterGlobe was. We wanted to change that by creating a campaign that captured InterGlobe's spirit, without sounding, looking or feeling like an average corporate campaign.”
Rahul Bhatia, Group Managing Director, InterGlobe, said, “When we started in 1989, we were a handful of individuals with sketchy thoughts and virtually empty pockets. Since we understood the travel industry, we were able to leverage opportunities and create new segments in this sector.” He added, “The campaign showcases the diversity and efficiency of our operations, in a fresh and youthful manner.”
Agency: Wieden + Kennedy
Director: Tom & Mark Perrett
Production House: Nexus Productions, London