IndiaFirst Life Insurance calls for a creative pitch

The empanelment will be for a period of three years, renewable on an annual basis

BestMediaInfo Bureau | Mumbai | October 6, 2014

IndiaFirst Life Insurance, one of the youngest and fastest growing private life insurance companies in India, has invited pitches from creative agencies. The selected agency will be responsible for the overall brand building, brand positioning and brand communication for the insurance brand.

“We are looking at agencies to help create awareness about our new brand positioning,” said Tamanna Khanna, Head, Marketing, IndiaFirst Life Insurance.

The empanelment will be for a period of three years, renewable annually, based on successful fulfillment of KPIs. The creative agency empanelled is expected to help IndiaFirst Life Insurance communicate to all its stakeholders - customers, distributors, industry associations, regulators, India Inc and so on.

The scope of work, evaluation criteria and timelines are available on the company's website http://www.indiafirstlife.com/IFLTender/

IndiaFirst Life Insurance, since its inception in the year 2014, has garnered over Rs 6,500 crores of AUM in five years of its operations and covered over 2.7 million lives across India. Consistent innovation and effective use of technology are the two pillars that have helped the company drive this growth. IndiaFirst Life Insurance has its presence in over 1,000 cities and towns across the country, through 6,000 partner bank branches.

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