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IAA to launch a seminar on marketing of real estate

The seminar titled ‘Let’s Get Real’ will focus on the reasons for the stagnating real estate industry and will provide possible solutions through appropriate marketing and communication strategies

BestMediaInfo Bureau | Delhi | October 6, 2014

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The International Advertising Association’s (IAA) India chapter has announced an event on marketing of real estate which is titled 'Let's Get Real'. The event, to be held on October 9, in Mumbai, will assemble decision-makers from real estate, advertising and media with the objective of ‘reshaping the future of communication of the Indian real estate industry’.

It will focus on the causes responsible for the stagnating real estate industry and will provide possible solutions through appropriate marketing and communication strategies. Speakers like Lulu Raghavan, Managing Director, Landor Associates, Adrian Terron, Vice-president, Global Communications & Marketing, Nielsen India, Josy Paul, Chairman and CCO, BBDO India, Rabe Iyer, Managing Partner, Motivator, Nitin Bawankule, Director, E-commerce and Classifieds, Google India, Advitiya Sharma, Co-founder, Housing.com and Ashutosh Gupta, Director, Marketing Solutions, LinkedIn are expected to give their speeches in the seminar.

Srinivasan K Swamy Srinivasan K Swamy

The newly re-elected President of the IAA, Srinivasan Swamy, said, “Such industry-specific seminars are unique and are receiving a lot of interest not just in Mumbai, but also in smaller cities. We plan to roll out such seminars covering real estate and retail to tier-II cities this year.”

Jaideep Gandhi, Treasurer of IAA India and the Chairman of Real Estate Seminar, said, "The seminar on real estate marketing has really caught the imagination of real estate developers, and they have embraced this, seeing its usefulness in their businesses. The one in Mumbai last year, as well the one in Nashik earlier this year, were both well attended. The expectation from this year’s seminar in Mumbai is huge. We have a complete buy-in, both from the real estate industry and the communication industry, and we hope not to disappoint them.”

“While the last year’s seminar in Mumbai focussed principally on the use of digital medium with the title ‘real estate in a digitised world’, this year the content is quite broad-based and should appeal to a wider audience,” added Gandhi.

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