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Havas Group’s Mobext names global head

Marco Rigon has been tasked with further developing Havas Group’s overall mobile marketing strategy for its clients worldwide

BestMediaInfo Bureau | Mumbai | October 10, 2014

Marco-Rigon Marco Rigon

Mobext yesterday announced the appointment of Marco Rigon as its global head, to further develop Havas Group’s overall mobile marketing strategy for its clients worldwide. Rigon will work across all areas where mobile has an impact for clients and as Mobext continues to work in close collaboration with the group’s other products and services.

Prior to joining Mobext, Rigon spent six years as Associate Director at Phonevalley, Publicis Groupe's mobile marketing agency. Previous to that, he worked as business development director for Sharp Mobile in Southern Europe, and has also worked as a consultant supporting mobile operators such as Orange and Vodafone.

With such long-standing expertise in digital marketing and emerging technologies, and having worked in the US, Europe and APAC, Rigon, 38, will be charged with developing innovative, non-intrusive mobile experiences which connect consumers with brands across all of the group's global operations.

Rigon said, “It's been clear from my meetings with Havas that they are serious about their investment in mobile and understand the power and impact it will have for their clients' businesses. Mobext's team of technologists, designers and strategists share my passion for creating innovative, meaningful experiences for people. I am particularly excited to join Havas Group as I can see how the group's more integrated and flexible structure will allow me to push mobile thinking across its teams, without any inter-company barriers or silos.”

Mobext, Havas Media's specialist mobile label, has offices in 53 countries which makes it the largest integrated mobile marketing agency and the first one to offer specialised end-to-end mobile marketing services.

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