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Grey bags creative mandate of Reach Mobile smartphone brand

The account will be handled by the agency's Kolkata branch. The smartphone brand intends to invest over Rs 50 crore in the marketing plan for the next 12 months

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Grey bags creative mandate of Reach Mobile smartphone brand

Grey bags creative mandate of Reach Mobile smartphone brand

The account will be handled by the agency's Kolkata branch. The smartphone brand intends to invest over Rs 50 crore in the marketing plan for the next 12 months

BestMediaInfo Bureau | Delhi | October 16, 2014

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Grey Group India has been awarded the creative duties of Reach Mobile, part of the $1 billion Rashmi Group of Companies, which is mainly into the manufacturing of cement, steel pipes, TMT bars, mobile handsets and offer services in the B2B e-commerce category. Grey Group won the account in a multi-agency pitch process, and the account will be handled by the agency's Kolkata branch.

Reach Mobile intends to invest over Rs 50 crore in the marketing plan for the next 12 months.

The company has introduced smartphones and feature phones through the brand 'Reach Mobile'. The smartphones are designed and developed especially keeping the Indian youth in mind. Mapping out the right strategy for the targeted audience, Reach Mobile plans to launch innovative handsets in the near future.

Sunil Patwari, Managing Director & Vice-Chairman, Reach Mobile, said, “Out of several top agencies of India, we have selected GREY based on their category understanding. We wish to be among the top handset players in the country in due course.”

Grey Kolkata Head of Client Servicing, Projit Sarkar, said, “Our strategy and creative edge in understanding the category and connecting with the youth helped us win this business. We intend to deepen the connection of Reach Mobile through youth via our effective communication solutions.”

At present Reach Mobile is selling around 50,000 handsets per month, which is expected to double in the next three months.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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