Sony gains maximum viewership among all Hindi general entertainment channels. Life OK loses most in Week 43 of TAM 2014
BestMediaInfo BureauÂ | Delhi | October 30, 2014
In Week 43 of TAM 2014 which saw most channels losing viewership, Sony witnessed maximum gain. Last weekâ€™s maximum gainer Life OK lost the maximum viewership this week. As a result, SAB TV, despite losing substantial viewership, overtook Life OK to take the No. 4 slot.
According to data sourced from TAM subscribers for Week 43 of TAM 2014 (October 19 â€“ October 25) for CS 4+, HSM markets, Star Plus maintained its leadership position followed by Colors at No. 2 and Zee TV at No. 3. SAB TV, Life OK and Sony were at No. 4, No. 5 and No. 6, respectively.
Star PlusÂ recorded a gross viewership of 595 GTVM with a relative share of 25.59% (last week 601 GTVM and 26.05% of relative share).
ColorsÂ came in with a gross viewership of 432 GTVM with a relative share of 18.58% (last week 436 GTVM and 18.90% of relative share).
At No. 3,Â Zee TVÂ recorded a gross viewership of 394 GTVM with 16.95% relative share (last week 418 GTVM and 18.12% relative share).
SAB TV recorded gross viewership of 287 GTVM with 12.34% relative share. (Last week 302 GTVM and 13.09% of relative share).
Life OKÂ was at No. 5 with a gross viewership of 257 GTVM. The channel had a relative share of 11.05% (last week 276 TVM and 11.96% of relative share).
SonyÂ recorded viewership of 248 GTVM with a relative share of 10.67% (last week 228 GTVM and 9.88% of relative share).
Big Magic recorded viewership of 59 GTVM with a relative share of 2.54% (last week 55 GTVM and relative share of 2.33%).
ZindagiÂ too witnessed a growth in viewership and recorded 27 GTVM with a relative share of 1.16% (last week 21 GTVM and 0.91% of relative share).
Sony PalÂ fetched 26 GTVM with a relative share of 1.12% (last week 25 GTVM and 1.08% of relative share).
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Sony PAL and Zindagi.)