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GEC Watch: SAB TV overtakes Life OK at No. 4; no change in top 3

Sony gains maximum viewership among all Hindi general entertainment channels. Life OK loses most in Week 43 of TAM 2014

BestMediaInfo Bureau | Delhi | October 30, 2014

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In Week 43 of TAM 2014 which saw most channels losing viewership, Sony witnessed maximum gain. Last week’s maximum gainer Life OK lost the maximum viewership this week. As a result, SAB TV, despite losing substantial viewership, overtook Life OK to take the No. 4 slot.

According to data sourced from TAM subscribers for Week 43 of TAM 2014 (October 19 – October 25) for CS 4+, HSM markets, Star Plus maintained its leadership position followed by Colors at No. 2 and Zee TV at No. 3. SAB TV, Life OK and Sony were at No. 4, No. 5 and No. 6, respectively.

Star Plus recorded a gross viewership of 595 GTVM with a relative share of 25.59% (last week 601 GTVM and 26.05% of relative share).

Colors came in with a gross viewership of 432 GTVM with a relative share of 18.58% (last week 436 GTVM and 18.90% of relative share).

At No. 3, Zee TV recorded a gross viewership of 394 GTVM with 16.95% relative share (last week 418 GTVM and 18.12% relative share).

SAB TV recorded gross viewership of 287 GTVM with 12.34% relative share. (Last week 302 GTVM and 13.09% of relative share).

Life OK was at No. 5 with a gross viewership of 257 GTVM. The channel had a relative share of 11.05% (last week 276 TVM and 11.96% of relative share).

Sony recorded viewership of 248 GTVM with a relative share of 10.67% (last week 228 GTVM and 9.88% of relative share).

Big Magic recorded viewership of 59 GTVM with a relative share of 2.54% (last week 55 GTVM and relative share of 2.33%).

Zindagi too witnessed a growth in viewership and recorded 27 GTVM with a relative share of 1.16% (last week 21 GTVM and 0.91% of relative share).

Sony Pal fetched 26 GTVM with a relative share of 1.12% (last week 25 GTVM and 1.08% of relative share).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Sony PAL and Zindagi.)

Info@BestMediaInfo.com

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