Flipkart went big in outdoor

The e-commerce player roped in Laqshya Solutions to create a dramatic OOH campaign in Bengaluru and Delhi covering 70,000 sq ft

BestMediaInfo Bureau | Delhi | October 13, 2014

It was going to be 'India's Greatest Sale Ever'. Therefore, the OOH campaign for Flipkart had to be unlike any other. Laqshya Solutions had 24 hours to devise and implement the campaign and it did so with larger-than-life hoardings in Bengaluru and Delhi.

Flipkart presented Laqshya Solutions with the challenging brief of creating a radical, bold campaign across Delhi and Bengaluru. Laqshya Solutions then worked to develop and execute the campaign using as much as 70,000 square feet of branding space in the two cities. With a media mix of large-format billboards, mall facades, airport media and digital signages, it was only a matter of time before India's premier publications noticed the campaign and started a conversation that went on for days.

Atul Shrivastava, COO of Laqshya Media Group, said, “We were honoured when India's e-commerce leader Flipkart approached us to work on what has been their biggest, boldest campaign ever. Since this was such a crucial campaign for the brand, we took great care in formulating and executing a plan that would create a powerful impact. The very fact that there has been a tremendous reaction from consumers and the media alike, makes us feel like we have definitely accomplished Flipkart's brief of doing something novel and dramatic.”

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