The show will premiere on October 19 and air every day at 2 PM and 6 PM. The show, presented by Ketan Mehta, is the story of an extraordinary little hero, Kisna, who symbolizes the victory of good over evil
Aahiri Ghosh Dastidar | Delhi | October 14, 2014
Discovery Kids is launching the story of an extraordinary little hero – Kisna – this Diwali. Kisna symbolizes the victory of ‘good over evil’ and is woven the theme of ‘Jo koi na kar paye woh Kisna kar dikhaye.’
Kisna is the story of an adventurous and amusing young boy from Anandnagri, an affluent town with abundant natural resources. Raja Durjan, the evil king of Andhernagri, wants to control it and lay his hands on the secret temple gold. Trikaal, an evil Tantrik and the Raja’s henchman, cannot stand happiness as he bears the burden of a black heart. Kisna battles all the evil with his wit and bravery and stands between the evil forces of Trikaal and Raja Durjan and his beloved city.
Rahul Johri, Executive VP and General Manager – South Asia and South-East Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids’ new India series Kisna is an enthralling story told on an epic scale. It will certainly capture the imagination of Indian kids and make the loveable Kisna a household name. Discovery Kids is differentiated due to its compelling diversity of the finest global and Indian franchises. Its success is an indicator of the distinct value it delivers to the audience and trade.”
On marketing of the show, Johri informed, “We have full-on marketing plans for promoting this show. We have 11 well-viewed channels where promotions are running extensively which is quite sufficient I think. Also, there will be promotions across all mediums like television, on-ground, hoardings, etc.”
When asked about the choice of Ketan Mehta as the producer, Johri commented, “There is no one whom you can trust more than Ketan. I have handed everything over to him. He does not compromise with anything, so I think he is the best choice.”
Mehta commented, “Kisna is a fascinating story told through captivating characters. Kisna’s endearing personality combined with his superhero powers will make him a favourite character amongst kids. We are delighted to partner with Discovery Kids, a renowned brand that delivers fun and enriching entertainment.”
“This is the contemporary, adventure story for Indian youth and the charm, wit and courage of Kisna basically highlight the spirit of Indians. And creating Indian content for an Indian audience was a big challenge. Though we have a very strong mythological base, we are not translating the stories that already exist. We have tried to develop new stories and we are quite confident about the fact that Indian children will be able to identify themselves with this new show,” added Mehta.
The show has been produced by Cosmos Entertainment and Maya Digital Studios.