Conceptualised by Eccentric Engine, the digital video humorously gives out the message of making loved ones happy without spending too much money this festive season
Aahiri Ghosh Dastidar | Delhi | October 16, 2014
In the festive season, gifts are the norm. Eccentric Engine has crafted a campaign for CouponDunia this Diwali which highlights the feelings and reactions of people while receiving a gift from a dear one.
The video features reactions from a boy’s family members when he approaches them with gifts. His mother praises the wrapping paper and talks about showing the gift off to one of her friends; his father is angry that he spent his money buying gifts; his girlfriend is not too pleased with the gift as she expected something better; his sister, at first, doesn’t believe there is actually a gift inside the box and then teases him for taking money from their father to buy it. His grandfather gets nostalgic and remembers the good old days when sweets would be given as gifts. His house help is overwhelmed with emotion and becomes speechless at being gifted something. The video ends with the caption: ‘Unki khushi, aapki bachat’ (their happiness, your savings).
Ankit Mishra, Executive Creative Director, Eccentric Engine, said, “In today’s marketing, there is emphasis on creating content that leads to disproportionate reach. We felt the need was to keep content as simple as possible, and let the humour do the talking. Most of us have experienced these situations around us, and the message of ‘unki khushi, aapki bachat’ ties in perfectly with the brand promise of deals.”
Sameer Parwani, Founder and CEO, CouponDunia, said, “CouponDunia’s core brand value lies in helping consumers save money. Festivals and special days provide us an opportunity to make our loved ones happy. It is all about spreading happiness. Now, with the online retail industry offering some great deals and discounts, gifting has never been easier. Through this video, we have tried to showcase what each one of us feels while getting a gift from a dear one.”
CouponDunia Media is India’s #1 coupon website. Founded in December 2010, it eceives 2.5 million visits a month, serves coupons from more than 1,600 online brands, and has more than 1.2 million subscribers.
Creative Agency: Eccentric Engine
Creative Director: Ankit Mishra
Executive Producer: Prashant Kohli
Producer: Varun Shah