Zee TV's new show is about a girl and her elephant brother

'Bandhan… Saari Umar Humein Sang Rehna Hai' explores the relationship of a little girl and a new-born baby elephant which she treats as her younger brother

BestMediaInfo Bureau | Mumbai | September 10, 2014

Namir Sharma, Shweta Munsil, Aditya Redij, Sushmita Mukherjee, Sudesh Berry and Siddhartha Tiwari on the launch of Zee Tv's show Bandhan in Delhi

Zee TV's latest primetime show 'Bandhan…Saari Umar Humein Sang Rehna Hai' is the first-of-its-kind television show to delve into an astonishing relationship between a little girl Darpan and Ganesha, a new-born elephant, which she accepts as her younger brother. Starting September 16, the show will air at 7 PM, from Monday to Friday.

Produced by Swastik Productions, 'Bandhan' is a heart-warming story of two innocent souls and a tender relationship that develops between the two, one based on the most basic emotion of love and affection for one's sibling, standing by each other through thick and thin and completing each other. The show will take viewers through the innocent world of Darpan and her family set in the Dalma jungle. Always longing for a little brother, Darpan's dream comes true in the most unexpected way when destiny introduces her to Ganesha, a baby elephant. What follows is a journey of love and struggle in the big bad world for the unlikely siblings. The show has been shot extensively in a forest where the Karnik family stays in a picturesque house, a river flowing by its side.

Namit Sharma, Zee TV's Programming Head, said, “For the first time ever, a television show presents a unique bond between man and animal, brought together in the most fascinating manner by destiny and how they triumph over the trials and tribulations as a family. It marks a quantum leap for Indian television as the freshness of the concept establishes an all new genre of entertainment for audiences – a far cry from saas-bahu dramas, kitchen politics or anything run-off-the-mill. The show has the potential to draw a much wider audience base than your average soaps, as the show's canvas and its heart-warming premise, which centres on the universal emotion of sibling love, will surely appeal to every member of a family.”

Producer Siddharth Kumar Tewary said, “As against anything else you see on television today, 'Bandhan' belongs to a world significantly different from the concretised, urban world most of us inhabit. It's been exciting as a challenge to transport the audience into this world of a forest ranger's family that lives in a jungle. We're shooting in real locations with the Karnik home set in an actual forest. We're showcasing the relationship between a young girl and a baby elephant. The task of managing an elephant as a member of the cast is perhaps as big a challenge as what the Karniks face as they embark on a journey of embracing Ganesha as a part of their family. It's a difficult show to shoot, but a joyride nonetheless.”

The show is being promoted through a 360-degree marketing campaign cutting across print, television and digital media. Given the show's premise of loving animals, Zee TV plans to conduct a school contact programme across key markets, wherein the channel will engage children in fun activities that celebrate their love for animals.

Info@BestMediaInfo.com

Info@BestMediaInfo.com