VML Qais names Preethi Sanjeevi as CMO

Ongoing agency expansion necessitates newly-created role. In her eight years with VML Qais, Sanjeevi has grown, led and managed a successful pan regional business team

BestMediaInfo Bureau | Mumbai | September 4, 2014

Preethi Sanjeevi

Tripti Lochan, Chief Executive Officer of VML Qais, today announced the promotion of Preethi Sanjeevi as Chief Marketing Officer, a role newly created in line with the agency's continued expansion.

As part of the new role, Sanjeevi will assume responsibility for the marketing function across the region, including strategic partnerships and alliances, agency visibility, leveraging cutting-edge Generation Asia research plus internal and clients events such as Digital Way Forward. She will also support the VML Qais India team as the offering there continues to strengthen.

Lochan said, “We're delighted to announce that Preethi is going to take on this new challenge as we grow – that of CMO for VML Qais. Phenomenal growth in the past two years has seen VML Qais expand both geographically, from Singapore to India and Indonesia, as well as capability wide across strategic planning, platforms and technologies.”

Sanjeevi has been part of VML Qais from 2006 onwards. Coming from an arts entrepreneurship background, she has in her years of work with VML Qais, grown, led and managed a successful pan regional business team. She has led teams which have defined digital strategy for several brands including Dell, 3M, Banyan Tree, Vodafone, Revlon and Shiseido.

She is also a crucial part of the team which launched and developed Generation Asia, the region's most extensive attitudinal study into the hearts and minds of the connected Asian. Sanjeevi led the team and was involved in the conceptualisation, design and insights development of the research.

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