Tata Goldplus goes out of home for relaunch

The high-visibility outdoor campaign executed by Laqshya Solutions used 1,200 media units across 32 cities

BestMediaInfo Bureau | Mumbai | September 5, 2014

Laqshya Solutions, the agency division of Laqshya Media Group, has devised and executed the brand relaunch campaign for Tata Goldplus. Integrating a mix of various OOH platforms, the month-long campaign was executed to inform the target consumers about the relaunch of the premium gold jewellery brand.

The brief given to Laqshya Solutions was to reach out to semi-urban and rural Indian prospective customers across the country. The Laqshya Solutions team strategically handpicked over 1,200 media units across the country to create maximum visibility and impact.

Implemented across Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu, the campaign covered over 32 cities and over 15 types of media vehicles, including billboards, unipoles, bus shelters, cantilevers, wall graphics, gantries, directional boards, pole kiosks, camera poles, center medians and bus stand signages, amongst others.

Atul Shrivastava, COO of Laqshya Media Group, said, “Tata Goldplus is a unique brand catering to the jewellery and luxury needs of the semi-urban and rural Indian customers. Thus, the campaign was devised keeping in mind the target audience and its outlook. We formulated a campaign covering a broad spectrum of the media to ensure maximum yet targeted visibility, across the country.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com