'Suno Nahi Dekho', says CarDekho.com

Linen Lintas which won the creative mandate for CarDekho.com in August has unveiled a new TVC which highlights the differentiation which the auto portal offers

BestMediaInfo Bureau | Mumbai | September 11, 2014

Click on the image to watch the TVC.

After winning the creative mandate for CarDekho.com in August 2014, Linen Lintas has unveiled a TVC for the auto portal titled - 'Suno Nahin Dekho', portraying the differentiation that CarDekho.com offers its users.

The TVC has been conceptualised based on the insight that everybody has an opinion and that one should listen to all of them, but the final decision should be taken by individuals on their own accord. This message is conveyed in an entertaining way, highlighting the confusion which a buyer faces at the time of buying a car. While for some speed is key, others look at mileage, but CarDekho.com ask users to not get confused with so many suggestions and take the right decision with the help of the portal.

Jaideep Mahajan

Jaideep Mahajan, Executive Creative Director, Linen Lintas, said, “The task was simple and that actually was the most difficult part - how to depict this mental trauma of a car buyer in a refreshing and interesting manner. Our objective was not to show a picture of the 'car-buying-phase' of a guy, but to show it in a manner that everyone who is in that phase or who has gone through it can relate to and say- this has happened/is happening with me. CarDekho.com actually solves all these quandaries and shows the true picture. So, not deviating from the brand promise, our task was to heighten the problem part of it.”

Pranav Harihar Sharma, Group Creative Director, Linen Lintas, also the writer of the film, commented, “Taking forward the brand name 'car dekho' itself, the campaign uses the word 'dekho' in terms of an eye opener, quite literally. But, actually in life when we listen to subjective suggestions and when we see the real picture based on facts, these two, most of the times, are actually contradictory. The campaign uses heavy CG to make a point and creates the mental chaos in the form of a heap of cars. The character-sketching of different people giving advice adds the fun element to the campaign.”

LK Gupta, CMO, CarDekho.com, said, “Being a pioneer in the concept of unbiased, objective and expert comparison of used and unused cars, CarDekho.com wanted to bring alive the most prevalent insight of what goes on in the mind of a prospective buyer. Our website does a detailed analysis of all the technical information, expert opinions and on-road prices, and helps the buyer shortlist what is most correct for him. We even help the consumer by arranging a test drive and connecting with the nearest dealer. All in all, it's a must-check solution before buying a new or used car.”

CarDekho.com has been founded by brothers Amit and Anurag Jain, both IIT-Delhi alumni, and helps its users with car research, finance, insurance, used cars and any other aspect of car buying and selling with the best possible deals through its exclusive tie-ups with car manufacturers, finance and insurance companies. It has also recently launched the iOS version of its popular smartphone app, and was the first among car portals to do so.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Executive Creative Director: Jaideep Mahajan

Group Creative Director: Pranav Harihar Sharma

Account Management: Surabhi Kanjilal

Production House: FilmFarm

Producer: Anirudh Bagchi

Director: Ishwar Singh

VFX Director: Abhisekh De (Futureworks)

Info@BestMediaInfo.com

Info@BestMediaInfo.com