‘The Good Road’ campaign for Castrol Activ and Bangalore Traffic Police is the only shortlist from India among 10 shortlists across Asia
BestMediaInfo Bureau | Delhi | September 17, 2014
The Spikes Asia Festival of Creativity, which takes place next week in Singapore, has announced the shortlists for Innovation category where in 10 entries have been shortlisted, with Australia having the most shortlisted, closely followed by Japan and the Philippines. India has secured one shortlist with ‘The Good Road’ campaign done by Ogilvy & Mather Bangalore for Castrol Activ and Bangalore Traffic Police.
Live judging takes place on Wednesday, September 24 and is open to all delegates, who will be able to witness first-hand the region’s latest innovations and technologies.
Commenting on the category, Emad Tahtouh, Director of Applied Technology, Finch, Australia – Jury President, Innovation, said, “Asia is at the heart of technology. Its manufacturing, creative invention and innovation processes cannot be matched by any other region. It is relied upon more than any other region in the world, and is at the centre of all things tech.”
The festival received 4,984 entries for the 2014 awards - with 522 of these coming from India.
“The entries received into Spikes Asia always act as a good indication of regional industry trends and the direction it’s heading in, which is why it’s interesting to see that the categories showing the strongest growth are Digital, which has seen entries rise by 68%, and Mobile, where entries have grown by 48%. On a country level, it’s fantastic that Sri Lanka has almost doubled its entries, whilst Malaysia, Pakistan and Chinese Taipei have also seen substantial increases. It’s going to be an exciting few days as we start to see the best in APAC’s creative communications rising to the top,” says Terry Savage, Chairman, Lions Festivals.
The following number of entries have been received in each category: Branded Content & Entertainment (187), Creative Effectiveness (31), Design (332), Digital (461), Direct (329), Film (397), Film Craft (258), Healthcare (173), Innovation (63), Integrated (59), Media (422), Mobile (186), Outdoor (605), PR (247), Print (379), Print & Poster Craft (306), Promo & Activation (434), Radio (115).
In total, 90 jury members will meet in Singapore to judge entries from across Asia Pacific and decide which are ground-breaking enough to take home a trophy. Alongside the awards, the four-day Festival, filled with non-stop content, networking and learning, is set to recharge and inspire delegates, whilst particular focus is put on nurturing talent through the Young Spikes competitions and academies. The Awards Ceremony, where the 2014 winners are revealed, will bring Spikes Asia 2014 to a close, with celebrations continuing into the night at the official After Party.
Spikes Asia takes place from 23 – 26 September at Suntec, Singapore.