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Spikes Asia 2014: McCann leads Indian charge with 19 shortlists

India has secured a total of 105 shortlists across all categories. JWT India secures 18 shortlists followed by Grey with 12 and Ogilvy with 11 BestMediaInfo Bureau | Delhi | September 26, 2014 SpikesAsia_logo_portraitThe final day of Spikes Asia has seen the remaining shortlists in Creative Effectiveness and Integrated announced ahead of tonight’s awards where the 2014 winners will be revealed and honoured. Across all the categories, India has secured a total of 105 shortlists with McCann Mumbai leading the Indian charge with 19 shortlists. JWT India secured 18 shortlists where 14 entries were from JWT Bangalore and 4 from JWT Mumbai. Grey Worldwide India stood third with 12 shortlists – 9 for its Mumbai office and 3 for its Gurgaon office. Ogilvy India with a total of 11 shortlists was at No. 4 with Ogilvy Mumbai bagging 9 shortlists and Ogilvy Bangalore securing 2 shortlists. Among the 105 shortlists from India, maximum 21 shortlists have come in the Outdoor category while the Print category delivered 19 shortlists. Media was the third largest category for India with 12 shortlists. Agency wise tally:
Agency Shortlists
McCann Worldgroup India Mumbai 19
JWT Bangalore 14
Ogilvy Mumbai 9
Grey Worldwide India Mumbai 9
DDB Mudra Group Mumbai 8
Cheil India Gurgaon 7
BBDO India Mumbai 6
Havas Worldwide India Gurgaon 6
JWT Mumbai 4
Creativeland Asia Mumbai 3
Vizeum Mumbai 3
Grey Worldwide India Gurgaon 3
BBH Communications India Mumbai 3
Ogilvy Bangalore 2
PHD India Mumbai * 2
Lowe Lintas & Partners Mumbai 2
Geometry Global Mumbai 2
Mindshare Bangalore 1
UM Lodestar Mumbai * 1
Maxus Global Bangalore 1
List of all shortlisted entries:
Sr. No Entrant Company Title Client

Design

1

DDB Mudra Group Mumbai Identity 1 Volkswagen Group Sales India

2

DDB Mudra Group Mumbai Identity 2 Volkswagen Group Sales India

3

BBDO India Mumbai Visa Dream2dance.Com

Digital

4

Mindshare Bangalore Make Every Yard Count Nike India

5

Creativeland Asia Mumbai Cuba Underground Parle Agro

6

JWT Bangalore Make Every Yard Count Nike India

7

Ogilvy & Mather India Mumbai Message Barter The Akanksha Foundation

8

JWT Bangalore Make Every Yard Count Nike India

9

Ogilvy & Mather Bangalore The Good Road Castrol Activ/Bangalore Traffic Police

Innovation

10

Ogilvy & Mather Bangalore The Good Road Castrol Activ/Bangalore Traffic Police

Media

11

UM Lodestar Mumbai * Nerolac Paints Cmyk Kansai Nerolac Paints

12

Cheil India Gurgaon Halonix Safer City Project Halonix

13

Cheil India Gurgaon The Light Bag Salaam Baalak Trust

14

Vizeum Mumbai Mtv Sent The Youth To Polling Booths Mtv India

15

PHD India Mumbai * Kankhajura Tesan Hindustan Unilever

16

Vizeum Mumbai Mtv Sent The Youth To Polling Booths Mtv India

17

Maxus Global Bangalore Push The Pin Tata Global Beverages

18

PHD India Mumbai * Kankhajura Tesan Hindustan Unilever

19

Cheil India Gurgaon The Light Bag Salaam Baalak Trust

20

McCann Worldgroup India Mumbai Share My Dabba Happy Life Welfare & Dabbawala Foundation

21

Vizeum Mumbai Mtv Sent The Youth To Polling Booths Mtv India

22

Creativeland Asia Mumbai * Mts Bittorrent Baby Mts India / Mobile Data Telephony

Mobile

23

Lowe Lintas & Partners Mumbai Kankhajura Tesan Hindustan Unilever

Outdoor

24

McCann Worldgroup India Mumbai Tangerine Perfetti Van Melle / Big Babol

25

McCann Worldgroup India Mumbai Mango Perfetti Van Melle / Big Babol

26

McCann Worldgroup India Mumbai Pear Perfetti Van Melle / Big Babol

27

McCann Worldgroup India Mumbai Cat Milk Premier Tissues

28

McCann Worldgroup India Mumbai Bear Honey Premier Tissues

29

McCann Worldgroup India Mumbai Camel Water Premier Tissues

30

Grey Worldwide India Mumbai Torch Squeeze The Procter & Gamble Company / Duracell Batteries

31

Grey Worldwide India Mumbai Choo-Choo The Procter & Gamble Company / Duracell Batteries

32

Grey Worldwide India Mumbai Remote Control The Procter & Gamble Company / Duracell Batteries

33

Grey Worldwide India Mumbai Camera The Procter & Gamble Company / Duracell Batteries

34

McCann Worldgroup India Mumbai Cat Milk Premier Tissues

35

McCann Worldgroup India Mumbai Camel Water Premier Tissues

36

JWT Mumbai House Godrej / Security Solutions

37

JWT Mumbai Antique Store Godrej / Security Solutions

38

JWT Mumbai Music Store Godrej / Security Solutions

39

Havas Worldwide India Gurgaon Cleavage Reckitt Benckiser India / Durex Dotted Condoms

40

Havas Worldwide India Gurgaon Arm Reckitt Benckiser India / Durex Dotted Condoms

41

Ogilvy & Mather India Mumbai Kevin Mattel Toys / Hot Wheels Fast And Furious Collection

42

Ogilvy & Mather India Mumbai Mark Mattel Toys / Hot Wheels Fast And Furious Collection

43

Ogilvy & Mather India Mumbai John Mattel Toys / Hot Wheels Fast And Furious Collection

44

Cheil India Gurgaon The Light Bag Salaam Baalak Trust

Pr

45

Ogilvy & Mather India Mumbai Seatbelt Crew Channel V

46

BBDO India Mumbai Illegal Sand Mining Awaaz Foundation

47

Havas Worldwide India Gurgaon No Child Brides Child Survival India

48

Cheil India Gurgaon The Light Bag Salaam Baalak Trust

49

Ogilvy & Mather India Mumbai Message Barter The Akanksha Foundation

Print

50

McCann Worldgroup India Mumbai Tangerine Perfetti Van Melle / Big Babol

51

McCann Worldgroup India Mumbai Mango Perfetti Van Melle / Big Babol

52

McCann Worldgroup India Mumbai Pear Perfetti Van Melle / Big Babol

53

Grey Worldwide India Mumbai Torch Squeeze The Procter & Gamble Company / Duracell Batteries

54

Grey Worldwide India Mumbai Choo-Choo The Procter & Gamble Company / Duracell Batteries

55

Grey Worldwide India Mumbai Remote Control The Procter & Gamble Company / Duracell Batteries

56

Grey Worldwide India Mumbai Camera The Procter & Gamble Company / Duracell Batteries

57

McCann Worldgroup India Mumbai Cat Milk Premier Tissues

58

JWT Mumbai House Godrej / Security Solutions

59

JWT Mumbai Antique Store Godrej / Security Solutions

60

JWT Mumbai Music Store Godrej / Security Solutions

61

Grey Worldwide India Gurgaon Wedding Ring Glaxosmithkline Consumer Healthcare

62

Grey Worldwide India Gurgaon Naming The Baby Glaxosmithkline Consumer Healthcare

63

Grey Worldwide India Gurgaon Daughter's Date Glaxosmithkline Consumer Healthcare

64

BBDO India Mumbai The Grazia Experiment P&G India / Gillette

65

DDB Mudra Group Mumbai Identity 1 Volkswagen Group Sales India

66

DDB Mudra Group Mumbai Identity 2 Volkswagen Group Sales India

67

DDB Mudra Group Mumbai Tv Unit Future Group / Hometown Retail

68

DDB Mudra Group Mumbai Dining Table Future Group / Hometown Retail

Branded Content

69

JWT Bangalore Make Every Yard Count Nike India

70

Lowe Lintas & Partners Mumbai Kankhajura Tesan Hindustan Unilever

71

JWT Bangalore Make Every Yard Count Nike India

Direct

72

Creativeland Asia Mumbai The Newspaper That United The Press Parle Agro

73

Cheil India Gurgaon The Light Bag Salaam Baalak Trust

74

McCann Worldgroup India Mumbai Share My Dabba Happy Life Welfare & Dabbawala Foundation

75

Ogilvy & Mather India Mumbai Message Barter The Akanksha Foundation

76

Havas Worldwide India Gurgaon No Child Brides Child Survival India

77

BBDO India Mumbai Visa Dream2dance.Com

78

Cheil India Gurgaon The Light Bag Salaam Baalak Trust

79

McCann Worldgroup India Mumbai Share My Dabba Happy Life Welfare & Dabbawala Foundation

Film

80

JWT Bangalore Make Every Yard Count Nike India

81

Ogilvy & Mather India Mumbai Reunion Google India

82

BBH Communications India Mumbai Grandma Skoda Auto

Film Craft

83

JWT Bangalore Make Every Yard Count Nike India

84

JWT Bangalore Make Every Yard Count Nike India

85

JWT Bangalore Make Every Yard Count Nike India

86

BBH Communications India Mumbai Grandma Skoda Auto

87

BBH Communications India Mumbai Hydrant Skoda Auto

Print Craft

88

JWT Mumbai House Godrej / Security Solutions

89

DDB Mudra Group Mumbai Identity 1 Volkswagen Group Sales India

90

DDB Mudra Group Mumbai Identity 2 Volkswagen Group Sales India

91

McCann Worldgroup India Mumbai Bob Yatra.Com

92

McCann Worldgroup India Mumbai Lashauna Yatra.Com

93

McCann Worldgroup India Mumbai Chad Yatra.Com

94

Grey Worldwide India Mumbai Choo-Choo The Procter & Gamble Company / Duracell Batteries

Promo & Activation

95

Geometry Global Mumbai Jump Jump Hindustan Unilever

96

BBDO India Mumbai Visa Dream2dance.Com

97

Havas Worldwide India Gurgaon No Child Brides Child Survival India

98

JWT Bangalore Make Every Yard Count Nike India

99

JWT Bangalore Make Every Yard Count Nike India

100

JWT Bangalore Make Every Yard Count Nike India

101

Havas Worldwide India Gurgaon No Child Brides Child Survival India

102

BBDO India Mumbai Visa Dream2dance.Com

103

McCann Worldgroup India Mumbai Share My Dabba Happy Life Welfare & Dabbawala Foundation

Radio

104

Ogilvy & Mather India Mumbai The Train Mumbai Police

Creative Effectiveness

105

Geometry Global Mumbai Lifebuoy 'Roti' Reminder Hindustan Unilever
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