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Spikes Asia 2014: McCann leads Indian charge with 19 shortlists
India has secured a total of 105 shortlists across all categories.JWT India secures 18 shortlists followed by Grey with 12 and Ogilvy with 11
BestMediaInfo Bureau | Delhi | September 26, 2014
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JWT India secured 18 shortlists where 14 entries were from JWT Bangalore and 4 from JWT Mumbai.
Grey Worldwide India stood third with 12 shortlists – 9 for its Mumbai office and 3 for its Gurgaon office.
Ogilvy India with a total of 11 shortlists was at No. 4 with Ogilvy Mumbai bagging 9 shortlists and Ogilvy Bangalore securing 2 shortlists.
Among the 105 shortlists from India, maximum 21 shortlists have come in the Outdoor category while the Print category delivered 19 shortlists.
Media was the third largest category for India with 12 shortlists.
Agency wise tally:
| Agency | Shortlists |
| McCann Worldgroup India Mumbai | 19 |
| JWT Bangalore | 14 |
| Ogilvy Mumbai | 9 |
| Grey Worldwide India Mumbai | 9 |
| DDB Mudra Group Mumbai | 8 |
| Cheil India Gurgaon | 7 |
| BBDO India Mumbai | 6 |
| Havas Worldwide India Gurgaon | 6 |
| JWT Mumbai | 4 |
| Creativeland Asia Mumbai | 3 |
| Vizeum Mumbai | 3 |
| Grey Worldwide India Gurgaon | 3 |
| BBH Communications India Mumbai | 3 |
| Ogilvy Bangalore | 2 |
| PHD India Mumbai * | 2 |
| Lowe Lintas & Partners Mumbai | 2 |
| Geometry Global Mumbai | 2 |
| Mindshare Bangalore | 1 |
| UM Lodestar Mumbai * | 1 |
| Maxus Global Bangalore | 1 |
List of all shortlisted entries:
| Sr. No | Entrant Company | Title | Client |
Design | |||
1 | DDB Mudra Group Mumbai | Identity 1 | Volkswagen Group Sales India |
2 | DDB Mudra Group Mumbai | Identity 2 | Volkswagen Group Sales India |
3 | BBDO India Mumbai | Visa | Dream2dance.Com |
Digital | |||
4 | Mindshare Bangalore | Make Every Yard Count | Nike India |
5 | Creativeland Asia Mumbai | Cuba Underground | Parle Agro |
6 | JWT Bangalore | Make Every Yard Count | Nike India |
7 | Ogilvy & Mather India Mumbai | Message Barter | The Akanksha Foundation |
8 | JWT Bangalore | Make Every Yard Count | Nike India |
9 | Ogilvy & Mather Bangalore | The Good Road | Castrol Activ/Bangalore Traffic Police |
Innovation | |||
10 | Ogilvy & Mather Bangalore | The Good Road | Castrol Activ/Bangalore Traffic Police |
Media | |||
11 | UM Lodestar Mumbai * | Nerolac Paints Cmyk | Kansai Nerolac Paints |
12 | Cheil India Gurgaon | Halonix Safer City Project | Halonix |
13 | Cheil India Gurgaon | The Light Bag | Salaam Baalak Trust |
14 | Vizeum Mumbai | Mtv Sent The Youth To Polling Booths | Mtv India |
15 | PHD India Mumbai * | Kankhajura Tesan | Hindustan Unilever |
16 | Vizeum Mumbai | Mtv Sent The Youth To Polling Booths | Mtv India |
17 | Maxus Global Bangalore | Push The Pin | Tata Global Beverages |
18 | PHD India Mumbai * | Kankhajura Tesan | Hindustan Unilever |
19 | Cheil India Gurgaon | The Light Bag | Salaam Baalak Trust |
20 | McCann Worldgroup India Mumbai | Share My Dabba | Happy Life Welfare & Dabbawala Foundation |
21 | Vizeum Mumbai | Mtv Sent The Youth To Polling Booths | Mtv India |
22 | Creativeland Asia Mumbai * | Mts Bittorrent Baby | Mts India / Mobile Data Telephony |
Mobile | |||
23 | Lowe Lintas & Partners Mumbai | Kankhajura Tesan | Hindustan Unilever |
Outdoor | |||
24 | McCann Worldgroup India Mumbai | Tangerine | Perfetti Van Melle / Big Babol |
25 | McCann Worldgroup India Mumbai | Mango | Perfetti Van Melle / Big Babol |
26 | McCann Worldgroup India Mumbai | Pear | Perfetti Van Melle / Big Babol |
27 | McCann Worldgroup India Mumbai | Cat Milk | Premier Tissues |
28 | McCann Worldgroup India Mumbai | Bear Honey | Premier Tissues |
29 | McCann Worldgroup India Mumbai | Camel Water | Premier Tissues |
30 | Grey Worldwide India Mumbai | Torch Squeeze | The Procter & Gamble Company / Duracell Batteries |
31 | Grey Worldwide India Mumbai | Choo-Choo | The Procter & Gamble Company / Duracell Batteries |
32 | Grey Worldwide India Mumbai | Remote Control | The Procter & Gamble Company / Duracell Batteries |
33 | Grey Worldwide India Mumbai | Camera | The Procter & Gamble Company / Duracell Batteries |
34 | McCann Worldgroup India Mumbai | Cat Milk | Premier Tissues |
35 | McCann Worldgroup India Mumbai | Camel Water | Premier Tissues |
36 | JWT Mumbai | House | Godrej / Security Solutions |
37 | JWT Mumbai | Antique Store | Godrej / Security Solutions |
38 | JWT Mumbai | Music Store | Godrej / Security Solutions |
39 | Havas Worldwide India Gurgaon | Cleavage | Reckitt Benckiser India / Durex Dotted Condoms |
40 | Havas Worldwide India Gurgaon | Arm | Reckitt Benckiser India / Durex Dotted Condoms |
41 | Ogilvy & Mather India Mumbai | Kevin | Mattel Toys / Hot Wheels Fast And Furious Collection |
42 | Ogilvy & Mather India Mumbai | Mark | Mattel Toys / Hot Wheels Fast And Furious Collection |
43 | Ogilvy & Mather India Mumbai | John | Mattel Toys / Hot Wheels Fast And Furious Collection |
44 | Cheil India Gurgaon | The Light Bag | Salaam Baalak Trust |
Pr | |||
45 | Ogilvy & Mather India Mumbai | Seatbelt Crew | Channel V |
46 | BBDO India Mumbai | Illegal Sand Mining | Awaaz Foundation |
47 | Havas Worldwide India Gurgaon | No Child Brides | Child Survival India |
48 | Cheil India Gurgaon | The Light Bag | Salaam Baalak Trust |
49 | Ogilvy & Mather India Mumbai | Message Barter | The Akanksha Foundation |
50 | McCann Worldgroup India Mumbai | Tangerine | Perfetti Van Melle / Big Babol |
51 | McCann Worldgroup India Mumbai | Mango | Perfetti Van Melle / Big Babol |
52 | McCann Worldgroup India Mumbai | Pear | Perfetti Van Melle / Big Babol |
53 | Grey Worldwide India Mumbai | Torch Squeeze | The Procter & Gamble Company / Duracell Batteries |
54 | Grey Worldwide India Mumbai | Choo-Choo | The Procter & Gamble Company / Duracell Batteries |
55 | Grey Worldwide India Mumbai | Remote Control | The Procter & Gamble Company / Duracell Batteries |
56 | Grey Worldwide India Mumbai | Camera | The Procter & Gamble Company / Duracell Batteries |
57 | McCann Worldgroup India Mumbai | Cat Milk | Premier Tissues |
58 | JWT Mumbai | House | Godrej / Security Solutions |
59 | JWT Mumbai | Antique Store | Godrej / Security Solutions |
60 | JWT Mumbai | Music Store | Godrej / Security Solutions |
61 | Grey Worldwide India Gurgaon | Wedding Ring | Glaxosmithkline Consumer Healthcare |
62 | Grey Worldwide India Gurgaon | Naming The Baby | Glaxosmithkline Consumer Healthcare |
63 | Grey Worldwide India Gurgaon | Daughter's Date | Glaxosmithkline Consumer Healthcare |
64 | BBDO India Mumbai | The Grazia Experiment | P&G India / Gillette |
65 | DDB Mudra Group Mumbai | Identity 1 | Volkswagen Group Sales India |
66 | DDB Mudra Group Mumbai | Identity 2 | Volkswagen Group Sales India |
67 | DDB Mudra Group Mumbai | Tv Unit | Future Group / Hometown Retail |
68 | DDB Mudra Group Mumbai | Dining Table | Future Group / Hometown Retail |
Branded Content | |||
69 | JWT Bangalore | Make Every Yard Count | Nike India |
70 | Lowe Lintas & Partners Mumbai | Kankhajura Tesan | Hindustan Unilever |
71 | JWT Bangalore | Make Every Yard Count | Nike India |
Direct | |||
72 | Creativeland Asia Mumbai | The Newspaper That United The Press | Parle Agro |
73 | Cheil India Gurgaon | The Light Bag | Salaam Baalak Trust |
74 | McCann Worldgroup India Mumbai | Share My Dabba | Happy Life Welfare & Dabbawala Foundation |
75 | Ogilvy & Mather India Mumbai | Message Barter | The Akanksha Foundation |
76 | Havas Worldwide India Gurgaon | No Child Brides | Child Survival India |
77 | BBDO India Mumbai | Visa | Dream2dance.Com |
78 | Cheil India Gurgaon | The Light Bag | Salaam Baalak Trust |
79 | McCann Worldgroup India Mumbai | Share My Dabba | Happy Life Welfare & Dabbawala Foundation |
Film | |||
80 | JWT Bangalore | Make Every Yard Count | Nike India |
81 | Ogilvy & Mather India Mumbai | Reunion | Google India |
82 | BBH Communications India Mumbai | Grandma | Skoda Auto |
Film Craft | |||
83 | JWT Bangalore | Make Every Yard Count | Nike India |
84 | JWT Bangalore | Make Every Yard Count | Nike India |
85 | JWT Bangalore | Make Every Yard Count | Nike India |
86 | BBH Communications India Mumbai | Grandma | Skoda Auto |
87 | BBH Communications India Mumbai | Hydrant | Skoda Auto |
Print Craft | |||
88 | JWT Mumbai | House | Godrej / Security Solutions |
89 | DDB Mudra Group Mumbai | Identity 1 | Volkswagen Group Sales India |
90 | DDB Mudra Group Mumbai | Identity 2 | Volkswagen Group Sales India |
91 | McCann Worldgroup India Mumbai | Bob | Yatra.Com |
92 | McCann Worldgroup India Mumbai | Lashauna | Yatra.Com |
93 | McCann Worldgroup India Mumbai | Chad | Yatra.Com |
94 | Grey Worldwide India Mumbai | Choo-Choo | The Procter & Gamble Company / Duracell Batteries |
Promo & Activation | |||
95 | Geometry Global Mumbai | Jump Jump | Hindustan Unilever |
96 | BBDO India Mumbai | Visa | Dream2dance.Com |
97 | Havas Worldwide India Gurgaon | No Child Brides | Child Survival India |
98 | JWT Bangalore | Make Every Yard Count | Nike India |
99 | JWT Bangalore | Make Every Yard Count | Nike India |
100 | JWT Bangalore | Make Every Yard Count | Nike India |
101 | Havas Worldwide India Gurgaon | No Child Brides | Child Survival India |
102 | BBDO India Mumbai | Visa | Dream2dance.Com |
103 | McCann Worldgroup India Mumbai | Share My Dabba | Happy Life Welfare & Dabbawala Foundation |
Radio | |||
104 | Ogilvy & Mather India Mumbai | The Train | Mumbai Police |
Creative Effectiveness | |||
105 | Geometry Global Mumbai | Lifebuoy 'Roti' Reminder | Hindustan Unilever |