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Spikes Asia 2014: JWT India wins 9 metals including 2 Gold

Ogilvy India wins first Innovation award for ‘The Good Road’ campaign. Ogilvy wins 7 medals followed by BBDO & McCann with 5 each

BestMediaInfo Bureau | Delhi | September 29, 2014

SpikesAsia_logo_portrait

The winners Spikes Asia 2014 were announced on September 26, Friday evening, with Indian agencies bagging 46 medals. JWT India topped the tally of Indian wins with 9 metals followed by Ogilvy with 7 and BBDO & McCann with 5 each. Ogilvy won the first Innovation Spike for its ‘The Good Road’ campaign.

Hindustan Unilever's 'Kan Khajura Tesan' campaign bagged 2 Gold Spikes in Media and Mobile categories.

JWT India became the most awarded Indian agency at Spikes Asia 2014 riding on its work on Nike’s Make Every Yard Count and Godrej Security Solutions.

Nike’s Make Every Yard count is India’s most awarded campaign at international award shows this year. The campaign picked up 2 Golds -Film and Film Craft (Editing), 2 Silvers in Film craft (Achievement in Production and Sound Design) and 4 Bronze metals in Promo & Activation and Branded Content.

Godrej Security Solutions won a Bronze in the Outdoor category and was shortlisted in seven categories.

“JWT has a legacy and a culture that puts our client’s interests first. Our DNA is about building brands and business and creating ideas that take the brands we steward to market leadership. Our win today at Spikes is our fourth big win this year after Goafest, Cannes and Clio, and these awards demonstrate our commitment and passion for the work we do for our clients,” said Colvyn Harris, CEO, JWT South Asia.

With its phenomenal performance at Spikes, it has been a hat-trick win for the campaign after Cannes and Clio. The campaign won 8 metals at Cannes and 5 at the recently concluded Clio awards, making JWT India the most awarded Indian agency this year.

A jubilant Senthil Kumar, NCD, JWT India, said, "It's an honour to have created and directed India's most awarded film across Cannes Lions, Clio Awards and Spikes Asia 2014. It's always great to win creative glory for work that has worked hard for the client in the marketplace. Phenomenal results aided by great music and great visual storytelling with just still frames sourced across the country, along with impeccable craft and a great editor, has resulted in the campaign sweeping every international festival of creativity."

“Congratulations are due to Nike for being such a brave client and owning Indian cricket in so many ways; to my team mates Dhruv, Shri, Anil and Karthik from JWT, Priyank, the editor, Anup, Atul, Mario, Bhushan and team from 1st Dec Films, Dhruv Ghanekhar, Joseph George and Ustad Taufiq Qureshi from Wah Wah Music,” he added.

As a network, Ogilvy & Mather was a big winner at Spikes Asia 2014, collecting 47 awards including, 2 Grand Prix, 6 Gold, 16 Silver and 23 Bronze Spikes across countries. O&M beat off fierce competition from other advertising, production, media, PR, design and creative agencies to celebrate successes in 14 of the 18 categories.

The high-profile Grand Prix awards were collected for Unilever’s Comfort film campaign by O&M Singapore called ‘The Day I Visited My Son’ and Volkswagen’s ‘Eyes on the Road’ campaign by O&M China, highlighting the dangers of sending and receiving texts while driving.

Ogilvy & Mather Asia Pacific Chairman, Paul Heath, said these successes underlined the originality and high-impact of the work O&M delivers for its clients throughout the region. “Fresh from Ogilvy & Mather's hat-trick of Network of the Year at Cannes, it's great to see further big wins at Spikes. I am particularly pleased that we have winners from so many offices across the region – reflecting the strength and depth of our network. Huge congratulations to all the winners from all the agencies across the whole festival.”

List of Indian Winners:

Title Advertiser Product Entrant / Contributing Company Prize

Branded Content

Make Every Yard Count Nike Nike Cricket JWT India Bangalore Bronze Spike
The Kan Khajura Station Unilever India An On Demand Entertainment Channel On A Mobile Phone. Lowe Lintas And Partners Mumbai / Lowe And Partners  / Ozontel Hyderabad Bronze Spike

Design

Volkswagen Group Sales India Automatic Distance Control DDB Mudra Group Mumbai   Bronze Spike Campaign
Volkswagen Group Sales India Bi-Xenon Headlamps DDB Mudra Group Mumbai   Bronze Spike Campaign
Dream2advance Visa Www.Dream2advance.Com BBDO India Mumbai Bronze Spike
Digital
Message Barter The Akanksha Foundation The Akanksha Foundation Ogilvy & Mather India Mumbai Silver  Spike

Direct

Message Barter The Akanksha Foundation The Akanksha Foundation Ogilvy & Mather India Mumbai Silver  Spike
Dream2advance Visa Www.Dream2advance.Com BBDO India Mumbai Silver  Spike
The Light Bag Salaam Baalak Trust Salaam Baalak Trust Cheil Worldwide (India) Gurgaon / Cheil India Gurgaon Bronze Spike
Share My Dabba Happy Life Welfare & Dabbawala Foundation Share My Dabba McCann Worldgroup Mumbai Bronze Spike
No Child Brides Child Survival India Child Survival India Havas Worldwide India Gurgaon Bronze Spike
The Light Bag Salaam Baalak Trust Salaam Baalak Trust Cheil Worldwide (India) Gurgaon / Cheil India Gurgaon Bronze Spike
Share My Dabba Happy Life Welfare & Dabbawala Foundation Share My Dabba McCann Worldgroup Mumbai Bronze Spike

Film

Make Every Yard Count Nike Nike Cricket JWT India Bangalore Gold Spike
Reunion Google, India Google Search Ogilvy & Mather India Mumbai Bronze Spike

Film Craft

Make Every Yard Count Nike Nike Cricket JWT India Bangalore Gold Spike
Make Every Yard Count Nike Nike Cricket JWT India Bangalore Silver  Spike
Make Every Yard Count Nike Nike Cricket JWT India Bangalore Silver  Spike
Grandma Skoda Auto India Skoda Rapid Leisure BBH Communications India Mumbai Bronze Spike
Hydrant Skoda Auto India Skoda Rapid Leisure BBH Communications India Mumbai Bronze Spike

Innovation

The Good Road Castrol Activ/Bangalore Traffic Police Road Safety Awareness Ogilvy & Mather Bangalore / Circuitects India Bangalore Innovation Spike

Media

Kan Khajura Tesan Hindustan Unilever Kan Khajura Tesan PHD India Mumbai Gold Spike
Kan Khajura Tesan Hindustan Unilever Kan Khajura Tesan PHD India Mumbai Silver  Spike
Share My Dabba Happy Life Welfare & Dabbawala Foundation Share My Dabba McCann Worldgroup Mumbai Bronze Spike
Mtv Sent The Youth In India To Polling Booths-Dial A Hashtag Mtv India Tv Channel Vizeum  Mumbai Bronze Spike
Halonix Safer City Project Halonix Indoor And Outdoor Lighting Solutions Cheil Worldwide (India) Gurgaon / Cheil India Gurgaon Bronze Spike
Push The Pin Tata Global Beverages Tea 22 Feet Tribal Worldwide Mumbai / 22feet Tribal Worldwide Bangalore Bronze Spike

Mobile

The Kan Khajura Station Unilever India An On Demand Entertainment Channel On A Mobile Phone. Lowe Lintas And Partners Mumbai / Lowe And Partners Gold Spike

Outdoor

Tangerine Perfetti Van Melle Big Babol McCann Worldgroup India Mumbai Bronze Spike Campaign
Mango Perfetti Van Melle Big Babol McCann Worldgroup India Mumbai Bronze Spike Campaign
Pear Perfetti Van Melle Big Babol McCann Worldgroup India Mumbai Bronze Spike Campaign
Torch ’Squeeze' The Procter & Gamble Company Duracell Batteries Grey Worldwide India Mumbai Bronze Spike
Choo-Choo Procter & Gamble Duracell Batteries Grey Worldwide India Mumbai Bronze Spike Campaign
Remote Control Procter & Gamble Duracell Batteries Grey Worldwide India Mumbai Bronze Spike Campaign
Camera Procter & Gamble Duracell Batteries Grey Worldwide India Mumbai Bronze Spike Campaign
House Godrej Security Solutions JWT India Mumbai Bronze Spike Campaign
Antique Store Godrej Security Solutions JWT India Mumbai Bronze Spike Campaign
Music Store Godrej Security Solutions JWT India Mumbai Bronze Spike Campaign
The Light Bag Salaam Baalak Trust Salaam Baalak Trust Cheil Worldwide (India) Gurgaon / Cheil India Gurgaon Bronze Spike

Pr

The Seatbelt Crew Channel V / Star Tv Road Safety Awareness Ogilvy & Mather India Mumbai Silver  Spike
Illegal Sand Mining Awaaz Foundation Environmental Awareness BBDO India Mumbai Silver  Spike
Message Barter The Akanksha Foundation The Akanksha Foundation Schools Ogilvy & Mather India Mumbai Silver  Spike

Print & Poster Craft

Identity 1 Volkswagen Group Sales India Automatic Distance Control DDB Mudra Group Mumbai Bronze Spike Campaign
Identity 2 Volkswagen Group Sales India Bi-Xenon Headlamps DDB Mudra Group Mumbai Bronze Spike Campaign

Print

Tangerine Perfetti Van Melle Big Babol McCann Worldgroup India Mumbai Bronze Spike Campaign
Mango Perfetti Van Melle Big Babol McCann Worldgroup India Mumbai Bronze Spike Campaign
Pear Perfetti Van Melle Big Babol McCann Worldgroup India Mumbai Bronze Spike Campaign
Choo-Choo Procter & Gamble Duracell Batteries Grey Worldwide India Mumbai Bronze Spike Campaign
Camera Procter & Gamble Duracell Batteries Grey Worldwide India Mumbai Bronze Spike Campaign
Remote Control Procter & Gamble Duracell Batteries Grey Worldwide India Mumbai Bronze Spike Campaign
Tv Unit Future Group Hometown Retail DDB Mudra Group Mumbai Bronze Spike Campaign
Dining Table Future Group Hometown Retail DDB Mudra Group Mumbai Bronze Spike Campaign

Promo & Activation

Jump Pump Hindustan Unilever Toilet Soap Geometry Global Mumbai Bronze Spike
Dream2advance Visa Www.Dream2advance.Com BBDO India Mumbai Bronze Spike
Make Every Yard Count Nike Nike Cricket JWT India Bangalore Bronze Spike
Make Every Yard Count Nike Nike Cricket JWT India Bangalore Bronze Spike
Make Every Yard Count Nike Nike Cricket JWT India Bangalore Bronze Spike
Dream2advance Visa Www.Dream2advance.Com BBDO India Mumbai Bronze Spike

Radio

The Train Mumbai Police Psa Ogilvy & Mather India Mumbai Bronze Spike

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