Spikes Asia 2014: JWT India wins 9 metals including 2 Gold

Ogilvy India wins first Innovation award for 'The Good Road' campaign. Ogilvy wins 7 medals followed by BBDO & McCann with 5 each

BestMediaInfo Bureau | Delhi | September 29, 2014

The winners Spikes Asia 2014 were announced on September 26, Friday evening, with Indian agencies bagging 46 medals. JWT India topped the tally of Indian wins with 9 metals followed by Ogilvy with 7 and BBDO & McCann with 5 each. Ogilvy won the first Innovation Spike for its 'The Good Road' campaign.

Hindustan Unilever's 'Kan Khajura Tesan' campaign bagged 2 Gold Spikes in Media and Mobile categories.

JWT India became the most awarded Indian agency at Spikes Asia 2014 riding on its work on Nike's Make Every Yard Count and Godrej Security Solutions.

Nike's Make Every Yard count is India's most awarded campaign at international award shows this year. The campaign picked up 2 Golds -Film and Film Craft (Editing), 2 Silvers in Film craft (Achievement in Production and Sound Design) and 4 Bronze metals in Promo & Activation and Branded Content.

Godrej Security Solutions won a Bronze in the Outdoor category and was shortlisted in seven categories.

“JWT has a legacy and a culture that puts our client's interests first. Our DNA is about building brands and business and creating ideas that take the brands we steward to market leadership. Our win today at Spikes is our fourth big win this year after Goafest, Cannes and Clio, and these awards demonstrate our commitment and passion for the work we do for our clients,” said Colvyn Harris, CEO, JWT South Asia.

With its phenomenal performance at Spikes, it has been a hat-trick win for the campaign after Cannes and Clio. The campaign won 8 metals at Cannes and 5 at the recently concluded Clio awards, making JWT India the most awarded Indian agency this year.

A jubilant Senthil Kumar, NCD, JWT India, said, "It's an honour to have created and directed India's most awarded film across Cannes Lions, Clio Awards and Spikes Asia 2014. It's always great to win creative glory for work that has worked hard for the client in the marketplace. Phenomenal results aided by great music and great visual storytelling with just still frames sourced across the country, along with impeccable craft and a great editor, has resulted in the campaign sweeping every international festival of creativity."

“Congratulations are due to Nike for being such a brave client and owning Indian cricket in so many ways; to my team mates Dhruv, Shri, Anil and Karthik from JWT, Priyank, the editor, Anup, Atul, Mario, Bhushan and team from 1st Dec Films, Dhruv Ghanekhar, Joseph George and Ustad Taufiq Qureshi from Wah Wah Music,” he added.

As a network, Ogilvy & Mather was a big winner at Spikes Asia 2014, collecting 47 awards including, 2 Grand Prix, 6 Gold, 16 Silver and 23 Bronze Spikes across countries. O&M beat off fierce competition from other advertising, production, media, PR, design and creative agencies to celebrate successes in 14 of the 18 categories.

The high-profile Grand Prix awards were collected for Unilever's Comfort film campaign by O&M Singapore called 'The Day I Visited My Son' and Volkswagen's 'Eyes on the Road' campaign by O&M China, highlighting the dangers of sending and receiving texts while driving.

Ogilvy & Mather Asia Pacific Chairman, Paul Heath, said these successes underlined the originality and high-impact of the work O&M delivers for its clients throughout the region. “Fresh from Ogilvy & Mather's hat-trick of Network of the Year at Cannes, it's great to see further big wins at Spikes. I am particularly pleased that we have winners from so many offices across the region – reflecting the strength and depth of our network. Huge congratulations to all the winners from all the agencies across the whole festival.”

List of Indian Winners:

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