Sony launches new fiction series 'Itti si Khushi'

The show takes 8 PM slot on every Monday-Thursday replacing 'Ekk Nayi Pehchaan'

BestMediaInfo Bureau | Mumbai | September 30, 2014

Sony Entertainment Television is all set to take the audience on a nostalgic trip with the launch of its new fiction show, 'Itti si Khushi'. Premiered on September 29, the show takes 8 PM slot on every Monday-Thursday. It replaces 'Ekk Nayi Pehchaan' that went off air last week.

Produced by Director's Kut Productions, Itti is Khushi is an unusual and heart-tugging story of a girl, Neha Saxena, who meets with a near death accident at the age of 14 and slips into a coma for 12 years. She wakes up as a beautiful 26 year old, only to realize that she has missed out on several important years of her life. For Neha, age is just a number as she wants to live life to the fullest. The story revolves around how the innocent and fun-loving Neha decides to reclaim and relive the lost years of her life. With an unshakable fighting spirit, Neha embarks on a beautiful journey of rediscovering life for the second time!

Speaking about the new show, Virendra Shahaney, Creative Director – Fiction Programming, Sony Entertainment Television, says, “Itti Si Khushi portrays different shades of life than the usual stories we have seen on television. It showcases the story of a young girl whose innocence is her strength.  Sony Entertainment Television has always strived to bring unique content to its audience, this show is another step in that direction. We are sure the show will not only strike an emotional chord with the audience but also entertain them.”

Rajan Shahi, Producer, Director's Kut Production, said, “This is a second show after Kuch Toh Log Kahenge and I am looking forward to a good association. It is a very good and interesting concept and has a lot of entertainment factor.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com