Dua was previously CEO, Network18 News Media, and managed the ad sales of CNBC-TV18, CNBC-Awaaz, CNN-IBN, IBN7 and IBN-Lokmat and History TV18
BestMediaInfo Bureau | Delhi | September 15, 2014
ITV Network has announced the appointment of Sanjay Dua as CEO, NewsX and Chief Revenue Officer, ITV Network. Dua, an industry veteran with exhaustive market experience, brings with him formidable credentials and a wealth of knowledge.Â He will report to RK Arora, Group CEO, ITV Network.
Duaâs responsibilities will include providing strategic direction, creating new opportunities in the market, paving the roadmap for the overall businesses ofÂ NewsX, while also being responsible for Revenue Management and pursuing innovative revenue models for ITV Network as part of the networkâs growth strategy.
He has been part of many successful launches like CNN-IBN, IBN7, IBN-Lokmat and History TV18 at Network18, where he was CEO - Network18 News Media, and managed the advertising sales of CNBC-TV18, CNBC-Awaaz, CNN-IBN, IBN7 and IBN-Lokmat and History TV18.
Dua career includes stints at Walt Disney and Bennett, Coleman & Company, ESPN, Sahara and Hallmark.Â Before joining Network18, he was National Sales Head for Zee News Network.
âSanjay is a seasoned and trusted leader who consistently delivers results.Â He is uniquely qualified to drive strategic monetization and product prioritization. Sanjayâs profound experience of working with clients has provided him with a keen understanding of the challenges and opportunities in the current media environment. He has the vision, tenacity and integrity to ensure that ITV Network quickly becomes Indiaâs most profitable and largest TV news network,â said Kartikeya Sharma, MD, ITV Network.
Welcoming Sanjay on board, Arora said, âHaving someone of Sanjayâs caliber leading our monetization effort is well-timed for the company and will directly benefit our advertisers and clients.Â With his outstanding track record, result-oriented approach and deep understanding of the advertising ecosystem, the future is looking robust and exciting for us.â
Dua said of his new role, âI am delighted to join the ITV Network as it moves into the next exciting phase of development.Â I have watched ITV Networkâs impressive strides through innovative programming and in building a unique content network that is clearly unmatched in the marketplace. The company is in a perfect position to dramatically expand in the market and Iâm thrilled to take on this role and be a part of the ITV Network team.â
He is a Management graduate from Lucknow University and holds a management degree from Mudra Institute of Communications, Ahmedabad (MICA).