He will focus, along with Charles Cadell, President of McCann Asia Pacific, and Jesse Lin, CEO of McCann Greater China, on driving client businesses through collaboration and integration
BestMediaInfo Bureau | Delhi | September 12, 2014
McCann Worldgroup today announced that Prasoon Joshi has been promoted to Chairman of McCann Worldgroup Asia Pacific. In this position, he will focus, along with Charles Cadell, President of McCann Worldgroup Asia Pacific, and Jesse Lin, Chief Executive Officer of McCann Worldgroup Greater China, on driving client businesses through collaboration and integration across one of the world’s fastest growing economies.
Joshi is currently President of McCann Worldgroup South Asia as well as CEO of McCann Worldgroup India. In addition to his new regional role, he will continue as CEO of McCann India and remain headquartered in Mumbai. Joshi, Cadell and Lin will focus on delivering integrated approaches and communications solutions for clients by leveraging all of McCann Worldgroup’s broad capabilities and resources. This range of competencies includes Advertising, Relationship Management, Promotion / Event / Shopper Marketing, Design, Production, Public Relations, Healthcare, and Digital Marketing.
Harris Diamond, McCann Worldgroup Chairman and CEO, said, “Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multiplatform communications solutions to drive growth, the combined leadership team of Prasoon, Charles and Jesse will help all of our agencies in the region to take full advantage of these opportunities.”
Recognised as one of the advertising and marketing communications world’s top creative leaders, Joshi this year headed the Cannes Lions Titanium and Integrated Jury.
Joshi first joined McCann India in 2002 as Executive VP and National Creative Director. In 2006, he was named Executive Chairman and Regional Creative Director for McCann Worldgroup South and Southeast Asia. Under his leadership, McCann Worldgroup India has built its position as the most creatively awarded agency in the market while also expanding its multiplatform capabilities. As part of this expansion, last year it acquired the direct marketing and database company End to End Marketing Solutions which, like McCann, has offices in New Delhi, Mumbai, Bengaluru, and Chennai.
Commenting on his new role, Joshi said, “We are extremely well positioned for continued growth and I look forward to building on the momentum we’ve seen across the network. McCann Worldgroup is boldly entering this new era of advertising with leadership who realise the value in globalisation. Our capacity to effectively craft local communication with global leverage means we can solve our clients’ biggest marketing challenges.”
In addition to having won top awards and honours at coveted international advertising platforms such as Cannes, One Show and D&AD, Joshi’s achievements extend far beyond advertising. He has been honoured with the esteemed National Award by the President of India for his socially impactful work in Cinema and the Arts. He has developed programmes to fight malnutrition, polio, HIV, illiteracy and poverty, among others. The Times of India had named him among the country’s overall top 60 icons. A published poet and script writer, his work in feature films have won multiple top awards in India, including several Filmfare awards. He holds both an MBA and an advanced degree in physics.