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Kotak Securities targets new investors with ‘Start Now’ campaign

The campaign, conceptualised by Cartwheel Creative Consultancy, is aimed at widening participation in the capital markets by encouraging people to trade confidently

Kotak Securities targets new investors with ‘Start Now’ campaign

The campaign, conceptualised by Cartwheel Creative Consultancy, is aimed at widening participation in the capital markets by encouraging people to trade confidently

BestMediaInfo Bureau | Mumbai | September 9, 2014

Kotak-Securities-TVC Click on the image to watch the TVC.

Kotak Securities has launched a brand campaign ‘Start Now’ which highlights its value proposition of providing strong research-backed insights and deployment of smart technology to aid the customer. The campaign, conceptualised by Cartwheel Creative Consultancy, is aimed at widening participation in the capital markets by encouraging people to trade confidently, as the knowledge and technology they are looking for is available.

The TVC features real life situations where the protagonist is in awe of his colleague’s ability to understand and trade in markets confidently. Feeling left out and not wanting to further miss out, he starts his journey in the stock market with Kotak Securities. With the robust technology and strong knowledge being made available to him, he not only feels part of the subsequent conversations, but is also able to invest confidently and comes out on the top.

The TVC is being aired on leading business news and general news channels, in eight languages, and the outdoor campaign is being executed in 15 cities. The campaign will also be launched in cinema halls across 21 cities.

D Ramki, Founder & Creative Director, Cartwheel Creative Consultancy, said, “Most people have been exposed to people discussing investments in a seemingly knowledgeable manner. Especially for those who feel they probably have a head for markets but do not know how to get started. We thought we'd step in to fill that precise gap. With our image as a trustworthy banker-broker, and our offering of technology and knowledge, we could be just the partner they were looking for. We have used the simple device of a potential investor eavesdropping on discussions about stocks, till the point he decides he too should be a part of it. We have created the film in the mould of 'chhoti si baat', where the underdog Amol Palekar finally pips his 'rival' Asrani. Kotak Securities provides him with the tools and the knowledge to succeed.”

Jaimit Doshi, Head - Marketing, Kotak Securities, said, “The stock markets always held a fascination for the lay investor. With the ‘Start Now’ campaign that is integrated across media, we seek to give impetus to investors to trade confidently. It is incumbent on the Best Broker in India – Kotak Securities, to give them this reassurance.”

The TVC:

[youtube]https://www.youtube.com/watch?v=Pady78ra4vU[/youtube]

Credits:

Client: Kotak Securities

Agency: Cartwheel Creative Consultancy

Creative Director: D Ramki

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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