The agency will be responsible for designing clutter-breaking creative communication that further augments the presence of Hungama.com in the digital music industry
BestMediaInfo Bureau | Mumbai | September 5, 2014
Hungama.com, a part of Hungama Digital Media Entertainment, has awarded its creative duties to Mumbai-based Scarecrow Communications. The agency will be responsible for designing clutter-breaking creative communication that further augments the presence of Hungama.com in the digital music industry.
The agencyâs prime mandate will be to reach out to the existing consumer base of Hungama.com and target digital music consumers across the country, via 360-degree creative communications that maximise the potential of various mediums including print, OOH and digital.
Siddhartha Roy, CEO, Hungama.com, said, âScarecrow Communications comes with a wide portfolio of media and entertainment brands. With the agencyâs deep understanding of the sector and innovative creative campaigns for various brands over the years, we have decided to award the creative mandate to them. We look forward to a fruitful association with Scarecrow Communications that can help us drive our vision towards being a preferred music streaming service.â
Raghu Bhat, Founder & Director at Scarecrow Communications, said, âHungama.com is the pioneer in digital entertainment. A new-age brand that resides at the cusp of devices, music, Bollywood and the internet â four forces that touch the lives of almost every Indian. We are thrilled with this mandate and will also treat this as a great learning opportunity."