Eccentric will craft the brand strategy, create campaigns and manage the social media assets of CouponDunia
BestMediaInfo Bureau | Delhi | September 18, 2014
Eccentric Engine has won the social media mandate for CouponDunia, a popular coupon website. Eccentric Engine will craft the brand strategy, create campaigns and manage the social media assets of CouponDunia.
Sameer Parwani, CEO, CouponDunia, said, “The idea is to establish a unique brand identity. Like us, the people at Eccentric Engine are youthful and energy-driven and we feel that they will be able to do justice to our brand.”
Varun Shah, Co-Founder of Eccentric Engine, commented, “CouponDunia has established a great ecosystem consisting of e-commerce brands and an ever-growing online shopper base in the country and abroad. We are pleased and excited to partner with them in their journey towards becoming a prominent Consumer Internet brand in India.”
Eccentric Engine is a digital marketing company with expertise in brand strategy, gaming and video content development.
CouponDunia Media is India’s #1 coupon website. Founded in December 2010, CouponDunia now receives 2.5 million visits a month, serves coupons from more than 1,600 online brands, and has more than 1.2 million subscribers.
