He will be responsible for providing support for ad campaigns leveraging the company's platform, while working with marketers to increase engagement with their customers
BestMediaInfo Bureau | Delhi | September 25, 2014
Twitter India yesterday announced the appointment of Anupam Dikhit as its first Industry Manager. He will be responsible for providing support for Indian advertising campaigns leveraging the company's platform for live, public conversations, while working with industry-leading marketers to increase engagement with their customers on Twitter.
Dikhit has eight years of digital marketing experience and has had a front row seat to the evolution of the medium in India. In his last role, he was Head, Digital Marketing & eCommerce at MTS, India’s leading CDMA telecom operator, where he worked on the MTS Internet Baby campaign, which is now the most viewed brand commercial on YouTube among other award winning digital innovations.
Prior to MTS, he launched Blyk, a youth mobile messaging media platform, in India. He also started his first digital venture, EveryMedia, now India’s largest digital movie marketing company.