Essel Vision gets aggressive in content creation business across mediums
BestMediaInfo Bureau | Mumbai | August 13, 2014
To enhance Essel VisionÂ Productions (EVPL) from its current size into a business which is larger in terms of reach to multiple channels and languages, Zee Entertainment Enterprises (ZEEL) has appointed Akash Chawla, who was heading the marketing function for national channels at ZEEL, as Business Head, EVPL.
Essel VisionÂ Productions was set up in June 2012 to create different content and strike a balance between the quality and business of feature films and television. It is headed by Nittin Ken, CEO.
Chawla has been given the mandate to head TV production (all languages), Movie production (all languages except Marathi), Studio Production Business, Digital and Online production, Events and IP creation. He will drive the organisational aspiration of EVPL and contribute in multiplying its business from its current business levels. He will report to Keni.
âEssel Vision is very focused in the film and television production, digital, events and the IP creation business. Having spearheaded marketing for Zee TV, Zee Cinema, Zee Classic and Zee Cine Awards, Akash has worked successfully towards the launch of three of ZEELâs new brands in the last one year â &pictures, Zee Anmol and Zindagi. He will work towards strengthening our presence in Hindi and other languages movie production and marketing and the digital business to catapult the organisationâs ambitions to the next level. We will produce content not just for Indian audiences but also for companies and audiences the world over. While IP rights provide the foundation upon which innovation is shared and creativity is encouraged,Â the digital age provides many opportunities within the entertainment media industry to improve efficiency, costs and viewer experiences. Everything we do is driven by an unyielding passion for excellence â and an unfaltering commitment to develop the best products. We are in talks with various leading collaborators for the same and will soon announce new initiatives,â said Keni.
Essel Vision has already made a mark in television and feature films, both in the Hindi and Marathi, with films like âD-Dayâ, âGulaalâ, âNatrangâ, and âKaaksparshâ. The company has also made films like âTime Passâ, âLai Bhariâ and âDuniyadaariâ which have been the highest grossers in the Marathi film space. Its other creation, âThe Lunchboxâ, has already received accolades around the world.
In the television space, the company has programmes like âFear Filesâ, âDance India Danceâ and âIndiaâs Best Dramebaazâ, âSaregamaâ, âDID Lâil Mastersâ, âDID Super Momsâ in Hindi, and âEka Peksha Ekâ and âFu Bai Fuâ for Marathi television. The upcoming feature films include âMad About Danceâ which is promoted by Shah Rukh Khan and another film called â3AMâ (horror film) is on the anvil.