Tanishq sparkles at Hyderabad Airport

Created by Laqshya Media, the campaign showcases the wide variety of solitaires on offer

BestMediaInfo Bureau | Mumbai | August 6, 2014

Tanishq's newest outdoor campaign takes a slightly big 'route' for their range of solitaires. Using Hyderabad Airport as the platform, Laqshya Media Group created portraits which celebrated anniversaries.

Five portrait unipoles have been placed in the departure lounge, which along with the environment, epitomises the beauty of the solitaire.

Tanishq's target audience has always been the people who are aspiring for greater things. Showcasing Tanishq's anniversary solitaires at the Hyderabad International Airport was a strategic move for the brand considering the international airport is the perfect location to advertise a brand like this to a captive audience that is affluent and discerning.

Shashi Sinha, Sr. VP, Revenue, Laqshya Airport Media, said, “A brand as esteemed as Tanishq and a product as aspirational as a solitaire diamond needed a campaign that makes a bold and tasteful statement and ignites a pressing desire to possess or present a solitaire. What better way to do this than showcase the exquisite solitaires on a canvas as germane as the portrait unipoles? Since the unipoles are in a series, they generate a recurring exposure creating greater impact. Through this display at the Hyderabad Airport, Tanishq has showcased the prized product to well-heeled consumers both Indian and international.”

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