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Soho Square to handle Bisleri’s new beverage brand

The new beverage is slated to hit the market later this year. The agency is currently handling two of Bisleri’s brands - Bisleri and Vedica

BestMediaInfo Bureau | Mumbai | August 20, 2014

soho-squareSoho Square, Mumbai has won the advertising business rights for the upcoming launch of a new beverage brand by Bisleri. The agency is currently handling two of Bisleri’s brands - Bisleri and Vedica. The new beverage is slated to hit the market later this year.

Mohit Ahuja Mohit Ahuja

Mohit Ahuja, Senior Vice-President, Soho Square, said, “Since this marks the return of Bisleri into beverages beyond water and soda, the need to really stand out cannot be emphasised enough. We are planning a complete 360 campaign with a stature befitting a new drink coming from the house of Bisleri. We intend to create a splash in the market on a scale seldom seen.”

Commenting on the new brand and the advertising, Ramesh Chauhan, Chairman, Bisleri, said, “At Bisleri, we have always done things which may not be the norm. This new drink will change the existing norms in the ready-to-drink beverage category. I'm excited and optimistic about my new creation and with Soho Square at the helm of affairs, I'm feeling confident.”

Samrat Bedi Samrat Bedi

Samrat Bedi, Head of Office, Soho Square, commented, “Ramesh Chauhan has pushed us to our limits on this one. Soho teams have given inputs on numerous tasting sessions, packaging, positioning, pricing and even distribution to help give birth to the brand. Communication is just the icing on the cake.”

It may be noted that Soho Square's last campaign for Bisleri titled 'Kiss to drink' won at the Effies and the Kyoorius Awards. Info@BestMediaInfo.com

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