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Seven3Sports bags digital rights for Bundesliga

The sports company has devised a digital plan to bring Bundesliga live on mobile phones and internet screens for Indian viewers

BestMediaInfo Bureau | Delhi | August 22, 2014


Seven3Sports, a leading sports company in India, has bagged the digital rights for the 52nd season of Bundesliga. The new world champions, Germany, are fast moving towards becoming the new super-power house of football. Bundesliga is already the best-attended league and arguably the most exciting football league.

Starting from August 22, 2014, the best of names from the football world, such as Mario Goetze, Thomas Muller, Aryan Roben, Toni Kroos, Manuel Neur, Bastin Schweinsteiger, Adrian Ramos, Robert Lewandowski and Mats Hummels, will kick off the new season of Bundesliga. The German League is fan-oriented and Seven3Sports is all set to bring the Bundesliga experience closer to the Indian fans.

After the success of the FIFA World Cup 2014 that was broadcast by Seven3Sports across five Indian sub-continental and South Asian countries, acquiring digital rights for Bundesliga was a natural extension of the organisation’s services for the Indian football fan base.

“With inclusion of this undertaking to our portfolio, Seven3Sports is bringing a bouquet of diverse sports to its viewers. We are targeting to go beyond the conventional sports loved in India by introducing new experiences such as the French Open in the past and now the Bundesliga. This will be an exciting new venture for us with the ultimate aim to provide live viewership to those who are always on the go,” said Jatin Ahluwalia, Founder and CEO of Seven3Sports.

Seven3Sports has established itself as a leading sports rights company and has been associated with most of the major sporting events across the globe, including French Open, FIFA World Cup 2014 and IPL, to name a few. Keeping up with this momentum, through Bundesliga, Seven3Sports aims to bring about a surge in the football viewership within the country.

The company has put together a digital plan to bring Bundesliga live on mobile phones and internet screens. These digital rights cover mobile, internet, apps, video on demand, live streaming on digital platform, highlight, audio commentary on mobile and internet, besides anything one would like to power on digital platforms.

Neo Sports, the official broadcast partner for the league in India, is proud to be associated with Seven3Sports on the digital front.


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