She moves from Starcom Mediavest Group where she spearheaded P&G’s key categories Skincare, Fabric and Homecare in addition to BlackBerry and Mead Johnson
BestMediaInfo Bureau | Delhi | August 7, 2014
Mindshare has appointed Helen Tan-Bhasin as the Account Lead for Team Unilever for APAC, Africa & Turkey. Tan-Bhasin joins Mindshare bringing 15 years of media experience leading FMCG accounts. Previously at Starcom Mediavest Group for 13 years across the Manila and Singapore offices, her experience includes account leadership roles at Starcom spearheading P&G’s key categories Skincare, Fabric and Homecare in addition to BlackBerry and Mead Johnson.
This diverse set of client experience has seen her work across eleven Asia Pacific markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Taiwan, Hong Kong, China, India and Australia. For over a decade, Tan-Bhasin has built a stellar reputation in account management, performance management and delivery of business results.
Sudipto Roy, Chief Client Officer, APAC, commented, “Helen joins the Mindshare family at a truly exciting time, when products are being transformed, data consolidated and technology capability is at the forefront. It is opportune for her to bring her experience to us as we script roadmaps for the next two years. Helen represents a rare combination of intimate FMCG marketing knowledge, key market exposure in addition to experience at the forefront of cutting edge work with marketing organizations similar to Unilever. We look forward to her leadership.”
Tan-Bhasin will report directly to Sudipto Roy, leading a regional team based out of Singapore to support the markets.